Marketing Communications Specialist – Healthcare

3 weeks ago

Ernakulam, India Cyrix Healthcare Full time
India
  • LOCATION

Kochi, Kerala

Bangalore, Karnataka
- WORK LOCATION TYPE On-site
- DATE POSTED
- CATEGORY Marketing

Job Description

We seek a Marketing Communications Specialist who is responsible for developing and executing communication strategies that promote CYRIX Healthcare's unique MedTech Services, medical technologies, Training Academy and employee engagement. The person is expected to create compelling content, manage digital and traditional marketing efforts, and ensure all messaging aligns with company guidelines, industry regulations and technical accuracy.

Key Responsibilities

  • Develop and execute marketing communication plans to promote CYRIX Healthcare's One Stop Solutions for customer engagement.
  • Develop content for websites, social media, email campaigns, brochures, videos. white papers, and case studies.
  • Work closely with product managers, engineers, and regulatory teams to ensure accurate and compliant messaging.
  • Oversee social media strategies, engaging with healthcare professionals, industry leaders, and stakeholders.
  • Plan and execute product launches, webinars, trade shows, and industry events
  • Event Management – Strategize, Design and execute Cyrix lead customer events, participate in industry and corporate events, represent Cyrix.
  • Lead generation
  • Manage public relations efforts, including press releases and media outreach.
  • Develop educational materials and thought leadership content, such as blogs, webinars, and white papers.
  • Track and analyze campaign performance to optimize marketing strategies.
  • Collaborate with sales teams to create marketing collateral that supports lead generation and conversion.
  • Design and Run employee engagement programs in partnership with HR teams.
  • Collaborate with physicians, healthcare providers, and internal teams to promote services and health education.
  • Coordinate with external agencies, vendors, and media outlets for PR and advertising efforts.

Required Skills & Qualifications

  • Bachelor's degree in Marketing, Communications, Life Sciences, Biomedical Engineering, or a related field.
  • 4-5 years of experience in marketing communications, preferably in the medical technology, healthcare, or biotech industry.
  • Strong writing and editing skills, with the ability to translate complex medical and technical concepts into engaging content.
  • Experience / working knowledge with digital marketing tools, SEO, Google Analytics, and email marketing platforms.
  • Knowledge of healthcare industry/regulatory guidelines is a plus.
  • Ability to manage multiple projects in a fast-paced, regulated environment.
  • Proficiency in graphic design, video editing, (Adobe suite) or CRM software is a bonus.

Attention to detail and the ability to balance technical accuracy with marketing creativity

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