
Social Media and Brand Specialist
4 weeks ago
Company Description:
THE LEAPFROG NETWORK is not your average ad agency - we're the cool experts in the marketing playground. Our campaigns are stronger than your coffee, and we've got more ideas than coffee stains on our brainstorming whiteboard. If you're ready for a joyride through the world of witty campaigns and quirky concepts, join us to make your brand stand out like a unicorn
The Role:
We are looking for a highly motivated and strategic
Social Media & Brand Specialist
with a strong agency background. This is a senior-level, hands-on role for a true go-getter who can lead from the front. You will be responsible for developing and executing end-to-end social media and brand strategies, managing a team, and ensuring our campaigns not only meet but exceed client expectations. You must be able to handle high-pressure situations and thrive in a dynamic environment.
Key Responsibilities:
- Strategy & Ideation:
Lead the development of comprehensive
social media and brand strategies
aligned with client marketing goals. Conduct in-depth audience research, trend analysis, and competitor activity reviews. Create compelling pitch decks and presentations to win new business and present campaign ideas. - 360-Degree Campaign Management:
Oversee the end-to-end execution of
360-degree campaigns
, from initial ideation to final delivery. Manage all aspects of campaign flow, including content creation, community engagement, and performance analysis. Ensure seamless integration and
"social orchestration"
across all digital touchpoints. - Content & Amplification:
Oversee the creation of all social media content, ensuring it is innovative, high-quality, and on-brand. Possess a deep understanding of what makes content "viral," with a strong knowledge of
meme marketing
and
social media amplification
. - Team Leadership:
Manage, mentor, and motivate a team of social media executives and specialists. Foster a high-performance culture of creativity, accountability, and continuous improvement. - Client & Stakeholder Management:
Serve as the primary point of contact for key clients, building strong, lasting relationships. Effectively manage client expectations and provide strategic counsel. - Execution & Performance:
Analyze key metrics and generate detailed performance reports with actionable insights. Thrive under pressure and manage multiple projects simultaneously with a focus on timely delivery.
Requirements:
- Proven experience as a Social Media & Brand Specialist or a similar senior role in a digital marketing agency.
- Demonstrable experience in leading and managing teams.
- Expertise in 360-degree digital campaigns and social media orchestration.
- A
"go-getter"
attitude with the ability to work independently and as part of a team. - Extensive knowledge of meme marketing and social media trends.
- Strong verbal and written communication skills, with a talent for creating compelling presentations.
- The ability to handle stress and work in a fast-paced, demanding environment.
- Willingness to travel to our Noida office as required.
-
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