Lead - Social Media & Content

1 day ago


Bangalore City, India Ola Full time
About OlaOLA is a vertically integrated mobility group across products (personal mobility), services (ride-hailing and financial services), and technology (cell, software, autonomous, artificial intelligence) and building sustainable mobility for the world. OLA ride-hailing is India’s largest mobility platform and one of the world’s largest ride-hailing companies, serving 250+ cities across India, Australia, New Zealand, and the UK. The OLA app offers mobility solutions by connecting customers to drivers and a wide range of vehicles across bikes, auto-rickshaws, metered taxis, and cabs, enabling convenience and transparency for hundreds of millions of consumers and over 1.5 million driver-partners. OLA’s core mobility offering in India is supplemented by its electric-vehicle arm, OLA Electric;

launched in Aug 2021, and by Apr 2022 it was the #1 selling electric 2W company in the country. Currently, there are more than 250K scooters on the road, a number that is constantly increasing. With control of technologies end-to-end, D2C model, and product roadmap to address consumer needs of personal mobility across price segments and form factors, OLA Electric is disrupting traditional automobile OEMs in the country. OLA also extends its consumer offerings like micro-insurance, credit-led payments, and other financial products through OLA Financial Services which complements both ride-hailing and EV businessJob Summary: Looking for a skilled social media enthusiast to be the face of our brands online. You’ll be responsible for crafting compelling content, running strategic campaigns, collaborating with influencers and content marketers, maintaining our community, and ensuring a growing positive sentiment for the brand across social media platforms. Duties/Responsibilities: Content Strategy - Create and implement a social media strategy aligned with marketing goals to grow the brand’s presence across social media. Content Planning - maintain platform-specific social media calendars. Account Management - handling the social accounts for all Ola brands. Original content Creation - Shoot and create original and high-quality content and work closely with the design and marketing team to execute campaigns. Ideation & Curation - Ideate and curate fresh content to build engagement and grow brand presence. Taking initiative and leading conversations with third-party vendors like influencers, content production agencies, production houses, etc. as and when required. Collaborate with the product marketing, creative, and design team to achieve marketing objectives and ensure timely delivery of social media content.Community Engagement - Manage and nurture social media communities, by engaging with followers via comments, messages Data Tracking - Track and analyze key metrics to measure the success of campaigns and present monthly reports on insights Monitor Trends - Monitor social media trends, tools, and applications, and leverage new opportunities to stay ahead of the curve Live and breathe social - stay on top of topical trends, and moments so we can create strategic content for social An attitude to disrupt and try new thingsRequired Skills/Abilities: Excellent verbal and written communication skills. Experience in creating social media content Able to explain complex social media data in an understandable way Strong problem-solving skills Exceptional multi-tasking and stakeholder management skills Education and Experience: Bachelor’s Degree in Business, Marketing, Communications, Advertising, or a related field 5+ years’ experience in social media management

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