Trade Marketing

2 weeks ago

Agra, India Oswaal Books Full time
Job Title: Trade Marketing Executive (Female)

Location: Agra, Uttar Pradesh

Experience: 1-3 Years

Industry: Any

Job Summary:

We are looking for a dynamic and result-oriented Trade Marketing Executive to join our team in Agra. The candidate will be responsible for planning, executing, and monitoring trade marketing strategies to drive sales, enhance brand visibility, and strengthen our presence in the market.

Key Responsibilities:

Develop and implement trade marketing activities to support sales targets.

Build strong relationships with distributors, retailers, and trade partners.

Plan and execute in-store promotions, events, and visibility activities.

Monitor competitor activities and market trends to identify opportunities.

Ensure brand guidelines and POSM (Point of Sale Materials) are effectively implemented at retail points.

Coordinate with the sales team to drive channel-specific growth.

Track ROI and effectiveness of trade marketing campaigns.

Prepare regular reports on trade marketing initiatives and performance.

Requirements:

Graduate / Postgraduate in Marketing, Business, or a related field.

2 years of trade marketing experience (FMCG/Publishing/Retail preferred).

Strong communication, negotiation, and interpersonal skills.

Proficiency in MS Office (Excel, PowerPoint, Word).

Ability to work independently and manage multiple tasks.

Should be proactive, creative, and market-savvy.

What We Offer:

Competitive salary package.

Opportunity to grow in a fast-paced and dynamic work environment.

Exposure to brand-building and trade development strategies.

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