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Performance Marketer

4 weeks ago

Ahmedabad, India Petpooja (Prayosha food services Pvt ltd) Full time

About the Role:

We are seeking a data-driven and ROI-focused Performance Marketing Executive with at least 3 years of hands-on experience. The ideal candidate has a strong command over paid channels (Google Ads, Meta, LinkedIn, Amazon Ads), understands end-to-end tracking (online + offline sales), and can seamlessly connect marketing campaigns with CRM platforms like HubSpot. Experience in SaaS domains will be considered a strong advantage.

Key Responsibilities:

  • Plan, execute, and optimize campaigns across Google Ads, Meta (Facebook/Instagram), LinkedIn Ads, and Amazon Ads.
  • Manage campaign budgets to maximize ROI, CPL, CPA, CAC and ROAS while ensuring lead quality.
  • Implement and manage conversion tracking, UTM tagging, HubSpot workflows, offline conversion imports, and CRM integration.
  • Collaborate with sales teams to track offline sales processes and ensure marketing campaigns contribute directly to revenue.
  • Conduct A/B testing on creatives, audiences, bidding strategies, and landing pages to improve performance.
  • Analyze campaign performance, prepare weekly/monthly reports, and provide actionable insights.
  • Work closely with creative and content teams to deliver engaging ad copies, visuals, and product-focused campaigns.
  • Stay ahead of digital trends, ad policies, and platform innovations to apply best practices.

Requirements:

  • Bachelor's degree in Marketing, Business, or a related field.
  • 3+ years of hands-on experience in performance marketing (Google Ads, Meta Ads, LinkedIn Ads, Amazon Ads).
  • Proficiency in tracking & analytics tools (GA4, Google Tag Manager, HubSpot, Looker Studio, etc.).
  • Strong understanding of offline sales attribution and CRM-led performance measurement.
  • Experience with HubSpot (or similar CRM tools) for lead capture, nurturing, and reporting.
  • Analytical mindset with advanced Excel skills for campaign reporting.
  • Ability to independently manage multiple campaigns and deliver on performance KPIs.

Good to Have (Preferred):

  • Experience in SaaS marketing campaigns (MQL → SQL → customer funnel).
  • Exposure to Amazon Ads optimizations (sponsored products, display ads, DSP, FBA).
  • Knowledge of CRO and offline sales process.

Certifications in Google Ads, Meta Ads, Amazon Ads, or HubSpot.

Email your resume at

Job Type: Full-time

Pay: ₹30, ₹45,000.00 per month

Benefits:

  • Cell phone reimbursement
  • Commuter assistance
  • Health insurance
  • Internet reimbursement
  • Leave encashment
  • Paid sick time
  • Provident Fund
  • Work from home

Work Location: In person