Manager - Marketing

1 day ago

Vadodara, India GEA Group Full time

Responsibilities / Tasks

  • Develop and lead the annual marketing plan for the division and business units (BUs), including budgeting, short-term goals, and long-term strategies, in coordination with Division and BU Heads in India.
  • Ensure a consistent brand voice and image across business units, product lines, events, and promotional materials.
  • Supervise the execution and performance of marketing campaigns and Customer Relationship Management (CRM) initiatives; perform periodic local analytics reviews.
  • Plan and manage customer-facing events to build engagement and enhance the brand experience.
  • Work closely to drive and execute with GEA India management team and country Managing Director on strategic programs and projects as applicable.
  • Work closely with the GEA Global and/or Divisional Marketing and Branding team for alignment and execution of overarching marketing strategies.
  • Recommend and implement communication programs that enhance brand engagement and lead generation in collaboration with Division / BU Heads.
  • Drive integrated marketing communications, combining both digital and traditional media approaches.
  • Create and oversee messaging strategies and targeted campaigns that strengthen the company's public image.
  • Develop and disseminate regular internal newsletters and company updates to stakeholders.
  • Design and produce marketing collaterals such as corporate presentations, brochures, audiovisual materials (AVs), and press releases, adhering to brand guidelines.
  • Manage internal communications across multiple platforms to ensure consistent messaging and employee engagement.
  • Handle and support as required, ad hoc marketing projects, including CSR initiatives, internal employee events, and other social functions.
  • Track and report ROI for all marketing campaigns to measure effectiveness and inform future initiatives.
  • Join social media groups and professional networks to stay updated and actively participate in industry discussions.
  • Network with industry experts, clients, and stakeholders to boost brand presence and business development efforts.
  • Conduct market intelligence gathering to provide insights for marketing strategies and support the sales and service teams with relevant data.

Your Profile / Qualifications
Key Skills & Competencies:

  • Strategic Marketing & Planning
  • Corporate Communications
  • CRM Tools & Analytics
  • Marketing Budget Management
  • Cross-Functional Collaboration
  • Digital & Print Media Expertise
  • Marketing Event Planning & Execution
  • Marketing Collateral / Material Design
  • Social Media Strategy & Management
  • Internal Communication
  • ROI Tracking & Campaign Evaluation
  • Industry Networking & Thought Leadership
  • Market Intelligence & Customer Insights

Qualifications

  • Preferred Master's degree in Marketing, Business Administration, Communications, or a related field.
  • 15–20 years of relevant experience in marketing role, preferably in a multi business and a multi-national environment. Understanding of and experience in Engineering industry shall be an added advantage.

Proven experience in managing budget, developing and executing marketing strategies

Did we spark your interest?
Then please click apply above to access our guided application process.

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