Product Marketer

Kovai.co is a catalyst, sparking a revolution in the world of enterprise software and B2B SaaS, we are a technology powerhouse delivering best-in-class enterprise software and game-changing SaaS solutions across industries.At Kovai.co, we're rewriting the B2B landscape by empowering over 2, businesses worldwide with our award-winning SaaS solutions.Our Products:BiztalkTurboDocument“UK headquarters. Indian innovation. Global impact.”Our journey has been nothing short of remarkable, having witnessed exponential growth and profitability right from our inception.We are on track towards $30 million in annual revenue – and we're just getting started.Kovai.co is fueled by a tribe of thoughtful helpers, obsessed with empowering customers, uplifting colleagues, and igniting our own journeys.Redefining tech is our game. Are you in? Join Kovai.co – where passion meets purpose. Opportunity : Product Marketer What you’ll do on the job: Product messaging and positioning – Develop product messaging that differentiates Kovai.co products and services from others in the marketEnabling Sales – Communicate the value of new products and services to the sales and marketing team using various tools and collateralMarket, customer and competitor analysis – Perform Market and Customer segment research, analyse competitor products and develop strategies to position the productDemand generation – Develop the strategy for and manage the marketing programs that drive awareness and organic demandContent development – Conceptualize and create unique product and solution content for a variety of platformsEvangelism – Serve as a company spokesperson and go-to thought leader for Kovai.co’sProduct releases – Involve in understanding the product road map, plan and lead go-to-market activities and create strategies for feature discoveryWho’ll be a good fit: B2B software marketing – SaaS experience preferredProven experience creating marketing plans encompassing strategy, customer research, competitive analysis, product requirements, messaging, pricing, etcExperience initiating and driving a range of GTM programs including, webinars, trade shows, social media, content marketing, etc. for global marketExcellent English presentation, written, and verbal communication skills, with an eye for quality and attention to detailAbility to effectively lead, inspire, and mentor direct and indirect reportsStrength in collaborating with cross-functional teams, across geographies, including executive management, product management, operations, sales and marketingSelf-directed, organized team player who is capable of hands-on-execution as well as long term business planningMetric driven, comfortable in working with data to draw and share insights with stakeholdersExperience creating highly leveraged sales tools, training, and collateralEqual Opportunities:Kovai.co is committed to building a workforce that reflects the richness of our society. We believe in fostering a culture of belonging and respect for all. Kovai.co stands firmly against discrimination, ensuring equal opportunity for everyone to build a successful career. Submit Your Application You have successfully applied You have errors in applying Apply With Resume * First Name* Middle Name Last Name* Email* Mobile Phone Social Network and Web LinksProvide us with links to see some of your work (Git/ Dribble/ Behance/ Pinterest/ Blog/ Medium) + Cover Letter Attach a file < 2 MB { "@context" : " "@type" : "JobPosting", "url" : " "title" : "Product Marketer", "description" : "Kovai.co is a catalyst, sparking a revolution in the world of enterprise software and B2B SaaS, we are a technology powerhouse delivering best-in-class enterprise software and game-changing SaaS solutions across industries. At Kovai.co , we're rewriting the B2B landscape by empowering over 2, businesses worldwide with our award-winning SaaS solutions.Our Products: Biztalk Turbo Document “UK headquarters. Indian innovation. Global impact.” Our journey has been nothing short of remarkable, having witnessed exponential growth and profitability right from our inception. We are on track towards $30 million in annual revenue – and we're just getting started. Kovai.co is fueled by a tribe of thoughtful helpers, obsessed with empowering customers, uplifting colleagues, and igniting our own journeys. Redefining tech is our game. Are you in? Join Kovai.co – where passion meets purpose. Opportunity :  Product Marketer  What you’ll do on the job:   Product messaging and positioning – Develop product messaging that differentiates Kovai.co products and services from others in the market Enabling Sales – Communicate the value of new products and services to the sales and marketing team using various tools and collateral Market, customer and competitor analysis – Perform Market and Customer segment research, analyse competitor products and develop strategies to position the product Demand generation – Develop the strategy for and manage the marketing programs that drive awareness and organic demand Content development – Conceptualize and create unique product and solution content for a variety of platforms Evangelism – Serve as a company spokesperson and go-to thought leader for Kovai.co’s Product releases – Involve in understanding the product road map, plan and lead go-to-market activities and create strategies for feature discovery Who’ll be a good fit:   B2B software marketing – SaaS experience preferred Proven experience creating marketing plans encompassing strategy, customer research, competitive analysis, product requirements, messaging, pricing, etc Experience initiating and driving a range of GTM programs including, webinars, trade shows, social media, content marketing, etc. for global market Excellent English presentation, written, and verbal communication skills, with an eye for quality and attention to detail Ability to effectively lead, inspire, and mentor direct and indirect reports Strength in collaborating with cross-functional teams, across geographies, including executive management, product management, operations, sales and marketing Self-directed, organized team player who is capable of hands-on-execution as well as long term business planning Metric driven, comfortable in working with data to draw and share insights with stakeholders Experience creating highly leveraged sales tools, training, and collateral Equal Opportunities: Kovai.co is committed to building a workforce that reflects the richness of our society. We believe in fostering a culture of belonging and respect for all. Kovai.co stands firmly against discrimination, ensuring equal opportunity for everyone to build a successful career. 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