Head of Brand

3 weeks ago


Delhi, India airtel Full time
About the Role

What is the brand job to be done at Airtel?

- Get consumers to switch to Airtel from competition for mobility- Create salience for Airtel in other categories – Wifi, TV, Financial Services, International Roaming

Responsibilities

- Making the core brand assets – Doing a brand refresh on core visuals? Defining what tonality will work for which consumer segment?- Marketing for every channel – How to make effective reels to how to make effective retail posters. Not just online or offline. Channel wise excellence for every touchpoint. TV, You tube, SMS, Retail, Performance and everything in between.- Influencer Marketing- Team Management – Managing 30 team members including an in-house agency (Brand Studio).- Business Partnering – Solving business problems through communication.

Requirements:

- Experience in both traditional and digital/ performance marketing- Large team management experience- Branding / Marketing experience of 10-12 years- Experience on both strategy/ communication development and business partnering for growth- Influencer marketing experience
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