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Lead Generation Specialist

2 months ago

Mumbai, India Aptita Full time

Lead Generation Specialist



Years of exp required - 2

+CTC - Upto 8 LP

ALocation - Mumba

iTimings - Monday to Friday 10 to

6Notice Period - Immediate to 2 Months ma

xRequired candidates from Media industry background


.
**Job Summary:

**The Lead Generation Specialist plays a pivotal role in driving new business opportunities by identifying, researching, and qualifying potential leads. This individual will work closely with the sales and marketing teams to ensure a steady pipeline of high-quality prospects that align with the company's target market. The ideal candidate is proactive, detail-oriented, and possesses strong communication and analytical skill


s.
**Key Responsibilities


:**
1. **Lead Research and Identificatio

n:**- Conduct market research to identify potential leads based on defined target demographics, industries, and regi

ons.- Use various tools and platforms (e.g., LinkedIn, CRM systems, industry directories, Lusha) to gather information about potential custom


ers.
2. **Lead Qualificati

on:**- Evaluate leads against predefined criteria to determine their potential and readiness for sales engage

ment.- Identify decision-makers and key stakeholders within target organizat


ions.
3. **Outreach and Engagem

ent:**- Initiate contact with potential leads through email, phone calls, social media, and other cha

nnels.- Create and send personalized outreach messages that resonate with the target aud

ience.- Maintain consistent follow-up with leads to nurture relationships and move them through the sales f


unnel.
4. **Data Manage

ment:**- Maintain accurate and up-to-date lead information in the CRM

system.- Track and report on lead generation metrics, such as the number of leads generated, qualified, and con


verted.
5. **Collabor

ation:**- Work closely with the sales and marketing teams to align lead generation efforts with broader business obj

ectives.- Provide feedback on lead quality and suggest improvements to lead generation strategies and


tactics.
6. **Analysis and Optimi

zation:**- Analyze lead generation data to identify trends, patterns, and areas for imp

rovement.- Continuously refine lead generation processes to improve efficiency and effec


tiveness.
**Qualifi


cations:**
- Bachelor’s degree in Marketing, Business, or a related field, or equivalent work

experience.- Proven experience in lead generation, sales, or a re

lated role.- Strong understanding of lead generation strategies

and tools.- Excellent communication skills, both written

and verbal.- Proficient in using CRM software and other lead genera

tion tools.- Ability to work independently and as part

of a team.- Strong organizational skills and attention

to detail.- Analytical mindset with the ability to interpret data and make data-driven


decisions.