Product Marketing Manager

1 week ago

Ahmedabad, India Appitsimple Infotek Pvt. Ltd. Full time

Company Overview AppitSimple Infotek Pvt. Ltd. is a leading product-based IT company recognized for its innovative platforms, SoftwareSuggest and CallHippo. SoftwareSuggest serves as a comprehensive gateway for discovering premium software and service partners, enabling businesses to make informed decisions through extensive reviews and analysis. CallHippo, a robust VoIP service, offers flexible telephony solutions worldwide, empowering businesses with quick and efficient call center setups. Headquartered in Ahmedabad, Gujarat, AppitSimple operates within the vibrant SaaS industry. Job Overview We are seeking an experienced Senior Product Marketing Manager to lead our marketing efforts for Cantrol Hippo. This full-time position is located in Ahmedabad and requires a strategic thinker with proficiency in market strategies and product positioning. The successful candidate will leverage their expertise in go-to-market strategies and competitive analysis to enhance our product outreach and engagement. Qualifications and Skills Expert proficiency in go-to-market strategy to effectively launch new products and maximize their market impact Deep understanding of competitive analysis to distinguish our products from competitors and improve our market position Strong skills in positioning marketing strategies to effectively communicate product value and benefits to targeted audiences Extensive experience in conducting market research to identify trends, customer needs, and potential markets. Proven ability to utilize digital marketing platforms to enhance product visibility and audience engagement. Expertise in crafting comprehensive content strategies that promote brand message consistency and customer engagement. Ability to organize and manage events that promote our products and engage industry professionals and potential clients. Strong analytical skills to measure marketing efficiency and optimize strategies based on performance metrics and insights. Roles and Responsibilities Develop and execute comprehensive marketing plans and strategies to effectively promote Cantrol Hippo. Conduct thorough market analysis to identify customer needs, preferences, and market trends relevant to our SaaS offerings. Create and implement innovative go-to-market strategies to ensure successful product launches and market penetration. Work closely with cross-functional teams including product development, sales, and customer service to align marketing strategies. Lead competitive analysis activities to understand market dynamics and inform strategic decision making. Manage digital marketing initiatives, focusing on increasing online presence, engagement, and lead generation. Organize and oversee industry events, webinars, and workshops to enhance product awareness and customer engagement. Monitor and analyze key performance indicators to oversee the success of marketing campaigns and adjust tactics as needed.

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