Digital Marketing Specialist

5 days ago

Faridabad, India Pinq Polka Full time

Location: Faridabad (On-site)

Employment Type: Full-time

About Us:

At Pinq, we're more than just a women's lifestyle brand—we're on a mission to bring premium, thoughtfully designed products that add comfort, style, and confidence to everyday life. As we continue to expand, we're looking for a Digital Marketing Specialist to take charge of our paid advertising campaigns and drive measurable growth for the brand.

Role Overview:

You will be responsible for strategizing, executing, and optimizing paid campaigns with a strong focus on Google Ads (Search, Shopping, Display, YouTube). A working knowledge of Meta Ads (Facebook & Instagram) will be an added advantage. The right candidate is data-driven, ROI-focused, and passionate about scaling a D2C lifestyle brand.

Key Responsibilities:

  • Plan, manage, and optimize Google Ads campaigns (Search, Shopping, Display, YouTube) to drive revenue and customer acquisition.
  • Conduct keyword research, competitor analysis, and A/B testing to improve performance.
  • Monitor campaign metrics (ROAS, CAC, CTR, CPA) and prepare weekly/monthly reports.
  • Collaborate with creative and brand teams to ensure ad messaging resonates with our audience.
  • Manage budgets efficiently and maximize ROI across campaigns.
  • Support Meta Ads campaigns when required.
  • Stay updated with the latest trends in performance marketing and e-commerce.

Requirements:

  • 2–4 years of proven experience in Google Ads campaign management (e-commerce/D2C preferred).
  • Working knowledge of Meta Ads is a plus.
  • Strong analytical skills with hands-on experience in Google Analytics, Tag Manager, and Excel/Sheets.
  • Ability to balance creativity with numbers to deliver growth.

What We Offer:

  • Opportunity to be part of a fast-growing women's lifestyle brand.
  • Competitive salary with performance-based incentives.
  • A creative and collaborative work environment.
  • On-site role at our Faridabad office.

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