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Content Marketer

2 months ago

Bangalore, India ITILITE Full time

Itilite is in search of a skilled content marketer, entrusted with guiding its path towards becoming the global leader in Travel & Expense SAAS. Positioned at the "Series C" stage, Itilite is resolutely pursuing the goal of digitalizing corporate travel and expenses, striving to render the experience as effortless as individual travel.

Having catered to over 500 corporate entities, facilitated millions of bookings, and boasting a diverse inventory of over 4 million flights, hotels, and a plethora of options worldwide, the brand is making remarkable strides.

As a content marketer you would be responsible for curating all content efforts across SEO, paid marketing, sales enablement and website. The scope of the role would also extend towards creating/managing content to attain strong brand awareness, thought leadership to enhance demand generation and churning user adoption collateral.

Responsibilities:

  • Crafting captivating and top-notch content across various platforms such as websites, blogs, social media, email campaigns, and materials aiding sales
  • Collaborating with cross-functional teams like marketing, sales, product, and design to ensure content conforms to brand guidelines, messaging, and broader marketing ventures
  • Engaging in keyword research and optimizing content for SEO to bolster organic search rankings and propel website traffic
  • Being involved in discussions pertaining to blog and gated content topic identification and refining
  • Staying abreast of industry trends and optimum practices in content marketing, SEO, digital marketing, and applying pertinent insights to enhance our content strategy.
  • Scrutinizing content performance metrics and key performance indicators (KPIs) to gauge the efficacy of content marketing endeavours and offering data-driven suggestions for enhancement
  • Maintaining close collaboration and communication with the US GTM teams, ensuring seamless cooperation to get vital inputs for content creation

Requirements and skills:

  • Bachelor's/Master’s degreeExcellent written/oral communication skills
  • 4+ years of experience in content writing
  • Proven work experience as a content writer preferably in SAAS
  • Proficiency in handling content management softwares
  • Ability to multitask and having strong inclination towards problem solving
  • Excellent written/oral communication skills