Digital Marketing Specialist

3 weeks ago

Bhubaneswar, India Reach Digitally Full time

We are seeking a
Digital Marketing Specialist
who can transform ideas into actionable strategies. In this role, you will develop, execute, and refine marketing strategies across SEO, SEM, paid ads, and social media to maximize brand impact and deliver measurable results.

Key Responsibility:

  • Plan, execute, and optimize
    digital marketing campaigns
    across platforms (Meta Ads, Google Ads, LinkedIn, etc.).
  • Manage and grow
    social media channels
    , ensuring engaging content and consistent branding.
  • Conduct
    SEO and SEM strategies
    to improve search rankings and website traffic.
  • Monitor campaign performance using analytics tools (Google Analytics, Meta Business Suite, etc.) and generate actionable reports.
  • Collaborate with the creative and content team to develop engaging ad creatives, blogs, and promotional material.
  • Stay updated on
    digital marketing trends, tools, and best practices
    .

Requirements:

  • Bachelor's degree in
    Marketing, Business, Communications, or related field
    (Master's is a plus).
  • Proven experience (1.5–3 years) in
    digital marketing or related roles
    .
  • Hands-on experience with:

Google Ads / Meta Ads Manager / LinkedIn Ads

SEO & SEM tools

Analytics tools
(Google Analytics, Tag Manager, Data Studio)

  • Strong knowledge of
    social media management & content strategy
    .
  • Basic knowledge of
    WordPress / Shopify / landing page builders
    .
  • Familiarity with
    Canva, Photoshop, or video editing tools
    (preferred).
  • Excellent communication & copywriting skills.
  • Analytical mindset with the ability to
    read data and optimize campaigns
    .
  • Ability to manage multiple projects and meet deadlines.
  • Creative thinker with a problem-solving approach.

Qualification:

  • Bachelor's degree in Marketing, Communications, or related field.
  • Proven experience in
    digital marketing campaigns and social media management
    .
  • Hands-on knowledge of
    Google Ads, Facebook Ads Manager, SEO/SEM, Email Marketing, and Analytics tools
    .
  • Strong analytical, creative, and problem-solving skills.
  • Ability to manage multiple projects and meet deadlines.

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