Digital Marketing Executive
4 weeks ago
Job Title: Executive Digital Marketing
Industry: Financial Services (Mutual Fund Distribution)
Location: Noida Sector 142
Department: Marketing
Employment Type: Full-time
Key Responsibilities:
- Plan and run digital campaigns across Google Ads, Facebook, LinkedIn, YouTube, and other channels to drive traffic and lead generation.
- Promote mutual fund offerings, SIPs, educational content, and calculators through targeted digital strategies.
- Create, schedule, and monitor content for social media platforms to educate and engage followers on investment options and market trends.
- Optimize landing pages and digital content for SEO to increase organic traffic.
- Monitor website analytics, campaign performance, and lead funnels using tools like Google Analytics, CRM dashboards, and marketing automation platforms.
- Collaborate with content, compliance, and design teams to create investor-focused campaigns (including whitepapers, videos, blogs, and infographics).
- Execute email marketing campaigns for investor education, product updates, and event invitations (webinars, investment drives, etc.).
- Ensure all digital communication complies with SEBI guidelines and internal compliance requirements.
- Stay updated on trends in the financial industry and digital marketing best practices.
Qualifications & Skills:
- Bachelor's degree in Marketing, Finance,
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