Senior Brand Manager

Location:
Bandra West, Mumbai

YourHappyLife HQ

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Are You Ready to Build Something Iconic?

YourHappyLife is not just another D2C beauty and wellness brand—we're on a mission to redefine
beauty inside & out
. We believe true beauty starts from within, powered by
clean nutrition, science-backed skincare, and a brand that people love, trust, and feel deeply connected to
.

We are at a pivotal point in our journey—
massive growth, exciting product launches, and the opportunity to build a brand that will be talked about for years to come.
This is your chance to be a
foundational team member
and shape how we tell our story to the world.

We need a
Head of Content
who lives and breathes
storytelling, content creation, and audience engagement
. This is an opportunity to
build out the content function from the ground up, hire your dream team, and create an unmatched volume of content that drives brand love, credibility, and growth.

If you're a
master storyteller, a content architect, and a creative visionary
, this is the role for you.
You will own the brand narrative, integrate the founder into our storytelling, and produce best-in-class content across every platform.

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What You'll Do (And Own Like a Boss)

Develop & Execute a World-Class Content Strategy

• Take our brand positioning, and craft a
content storytelling framework
that makes us
stand out & become a thought leader
.

•
Create & organize content buckets & IPs
across short-form, long-form, editorial, video, and experimental formats.

•
Integrate the founder into our storytelling
in a way that builds trust, credibility, and engagement.

Lead & Scale High-Impact Content Across Channels

• Own content execution across
Instagram, YouTube, LinkedIn, email, podcasts, and new formats
that amplify our story.

• Build a
content calendar
that delivers high-volume, high-quality content on a
daily, weekly, and monthly basis
.

• Create
performance-driven content
that not only tells a story but also
drives sales, engagement, and trust
.

Build & Lead a Powerhouse Content Team

• Hire, lead, and
mentor a high-impact team
of content creators, designers, videographers, and copywriters.

• Establish content workflows and best practices that
allow for speed, efficiency, and creative brilliance
.

• Work closely with the
marketing, influencer, and product teams
to ensure cohesive storytelling across all brand touchpoints.

Experiment & Innovate

• Build
new content formats, test new ideas, and push creative boundaries
to keep YourHappyLife at the forefront of content marketing.

• Stay ahead of content trends, viral storytelling tactics, and emerging content platforms.

• Own the
community-driven content
strategy—leveraging UGC, founder-led content, and brand collaborations.

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Who You Are

A Master Storyteller
– You know how to craft a narrative that
grabs attention, builds trust, and keeps people hooked
.

A Content Powerhouse
– You have
built and led
content teams that deliver
high-volume, high-quality content at scale
.

A Startup-Ready Leader
– You
thrive in fast-paced environments
and love building from scratch.

A Deeply Strategic Thinker
– You understand the
psychology of content consumption
and how to
make content convert
.

A Beauty & Wellness Enthusiast
– You get the industry, understand the consumer, and know how to craft
impactful, relatable content
.

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What You've Done Before

7+ years of experience in
content strategy, storytelling, and creative leadership
.

Worked in a
D2C brand, ideally in beauty, personal care, or wellness
(must-have).

Built and managed a
content team
that created
multi-format content at scale
.

Developed performance-driven content that
drove engagement & sales
.

Created
high-impact brand storytelling frameworks
that shaped consumer perception.

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Why Join Us?

We're Scaling Fast
– Join at the perfect time and be a
founding force behind the brand's storytelling & content ecosystem
.

Own the Brand's Voice
– This is
your creative playground
—
shape how we tell our story, build the content function, and make history.

Build Your Dream Team
– You get to
hire and lead the content team
from scratch.

Startup Energy, Big Brand Ambition
– Work in a
high-energy environment
with
huge creative freedom
.