Digital Marketing

1 week ago


Najafgarh, India Cashmere Group Full time
Job Description:
We are seeking a highly motivated and skilled Digital Marketer & Shopify Developer to join our team. This role is a unique blend of digital marketing expertise and Shopify development, enabling you to shape the online presence of our e-commerce business. You will be responsible for developing, optimizing, and managing the Shopify website while also running digital marketing campaigns to drive traffic and sales.
Key Responsibilities:
Shopify Development:
Design, develop, and customize Shopify websites according to companies requirements.
Optimize Shopify store performance, ensuring fast load times and a smooth user experience.
Implement and manage Shopify apps, plugins, and integrations.
Troubleshoot and resolve issues related to store functionality and performance.
Customize themes and templates to meet branding and design requirements.
Ensure proper integration with payment gateways, shipping methods, and third-party tools.
Digital Marketing:
Plan, execute, and manage digital marketing campaigns, performance marketing including SEO, SEM, email marketing, social media, and paid advertising (Google Ads, Facebook Ads, etc.).
Develop and implement effective strategies to increase website traffic, user engagement, and conversions.
Analyze and track campaign performance, providing insights and recommendations for improvement.
Use analytics tools (e.g., Google Analytics, Shopify Analytics) to monitor the performance of marketing efforts.
Required Skills and Qualifications:
Proven experience in Shopify development and e-commerce store management.
Strong knowledge of HTML, CSS, JavaScript, Liquid (Shopify’s templating language), and other web development languages.
Solid experience in managing digital marketing campaigns, including SEO, SEM, and social media marketing.
Proficiency in Shopify’s back-end management, including product listings, order processing, and app integrations.
Experience with Shopify Plus is a plus.
Strong proficiency with digital marketing tools (Google Ads, Facebook Ads, Instagram Ads, Google Analytics, SEMrush, MailChimp, etc.).
Ability to analyze data and metrics to refine strategies and improve performance.
Ability to work independently and as part of a cross-functional team.

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