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Content Strategy
4 months ago
Responsibilities:
• Conceptualize compelling content for various media platforms, ensuring consistency
with brand messaging and objectives.
• Develop and execute an overarching content strategy for the organization, aligning
with business goals and target audience preferences.
• Create and maintain content calendars to schedule and organize content production
and distribution.
• Collaborate with the Marketing head to leverage content as branding and revenue
generation tool, devising innovative ways to engage and convert audiences.
• Coordinate with in-house content writers and external agencies to ensure a consistent
inventory of high-quality content across all channels.
• Utilize structured, topic-based authoring and information architecture principles to
optimize content organization and accessibility.
• Understand customer behavior and preferences, adapting content to effectively
influence and engage target audiences.
• Define recommendations for content standards, and improvements, and identify content
gaps to drive continuous enhancement efforts.
• Prioritize customer-related feedback and bugs for continuous improvement efforts,
working closely with customer-facing stakeholders.
• Evaluate the impact of content decisions and strategies on various areas across the
organization, including Customer Support, Supply Chain, and Production.
• Collaborate with the New Product Development team to ensure "content readiness"
for new product releases, presenting content highlights and challenges during regular
reviews
Requirements:
• Minimum 5 years of experience in content creation and strategy development.
• Background in e-commerce, digital marketing, or agency work is preferred.
• Degree in mass communication from a premier institute.
• Familiarity with market automation tools like MoEngage, WebEngage, or Clever Tap
is advantageous.
• Strong understanding of customer behavior and the ability to tailor content
accordingly.
• Experience working with diverse stakeholders and managing content production
processes.
• Exemplary presentation skills for effectively communicating content strategies and
recommendations.
• Ability to analyze content performance metrics and make data-driven decisions.
• Excellent organizational and prioritization skills to manage multiple projects and
deadlines effectively.
Note: This role offers an exciting opportunity to lead content strategy initiatives in a dynamic
environment, contributing to brand growth and customer engagement across multiple
channels.