Search Engine Optimization Specialist

3 weeks ago

Hyderabad, India The New Indian Express Full time

About Us


The New Indian Express Group is one of India's oldest and largest media houses, founded by the Late Shri Ramnath Goenka. The New Indian Express Group publishes Newspapers and Periodicals in the States of Tamil Nadu, Andhra Pradesh, Telengana, Karnataka, Kerala, Orissa and the Union Territories of Puducherry, Andaman and Nicobar Islands, Yanam and Lakshadweep. It brings out its publication of newspapers and periodicals from 33 Centres. It also has Marketing Offices in Kolkata, Mumbai and New Delhi.

The Company's publications include English Dailies viz. The New Indian Express, The Morning Standard, Sunday editions, The Sunday Express, Sunday Standard and weekly edition Indulge. The Morning Standard and The Sunday Standard are published in New Delhi. The company also brings out Tamil daily Dinamani and Samakalika Malayalam Varika, a weekly magazine in Malayalam.

The group sites are .

The Company is professionally managed, with well-qualified and experienced people holding charge of different Departments. The Company's publications are popular and command a large readership.


Qualification:



• Bachelor’s degree in information technology / Communication or a similar field.


Job Profile:


The New Indian Express is currently hiring an SEO expert for their Website, EdexLive.


EdexLive.com is the educational portal of The New Indian Express Group and caters to everything that concerns a student, from career to education and beyond. The website highlights issues pertaining to the youth of the nation. It also brings to the fore handy information when it comes to educational institutions and exams.


Supported by our editorial and development teams, the right candidate will be tasked with increasing organic (Search, Discover, and News) and referral (feeds and syndication) traffic via on-page enhancements. You will both create new designs and evaluate website layout updates alongside our editorial and development teams.


The ideal candidate will be:



· Fluent in English

· Comfortable working alongside editorial and development teams

· Experienced in working on sites with 1M+ pageviews/month

· Publisher experience is a plus, but not required

· Highly experienced in Google Search Console and Analytics

· Experienced in working within an SEO management platform (Semrush, Moz, or Ahrefs)

· Up to date on the latest methods to win Discover and News traffic

· Have a deep understanding of website crawling, indexing, and rendering

· Supporting writers and editors to increase the reach of their articles

· Implementing SEO enhancements to article templates, section pages, live coverage, event pages, and special sections

· Keyword and topic research


A result-driven SEO executive who would be responsible for developing optimized web content .



  • Working closely with the Editorial team to achieve SEO objectives, measuring the success of SEO and ROI,
  • Assisting with the maintenance of the website's architecture to ensure user-friendliness.
  • Updated Google guidelines and best practices.
  • Strong analytics skills with Google Analytics to identify and analyse user behaviour.
  • Working knowledge of Google Analytics.
  • Thorough understanding of web design and site structures.
  • Good knowledge of backlink analysis.
  • SEO executive should have an outstanding understanding of Search Engine Optimisation
  • Conducting on-site and off-site analysis of web SEO competition.
  • Using Google Analytics to conduct performance reports regularly.
  • Creating high-quality SEO content.
  • Assisting with blog content.
  • Led keyword research and optimization of content.
  • Keeping up-to-date with developments in SEM.
  • Research and analyse competitor backlinks and form a plan of action to develop link-building strategies.
  • Develop SEO dashboard with traffic monitoring and performance of tests and reports.
  • Analyse, implement and optimize on-page elements across all pages to ensure a best-in-class landing page experience for users.


Desired Profile


  • Knowledge of coding techniques
  • Commitment to constantly improving key skills.
  • Experience with coding techniques.
  • Strong copywriting and analytical skills
  • Passion for digital media
  • Time management skills.


Experience: 3-8 years.


Location: Hyderabad

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