Amazon Marketing Lead

5 days ago

india Skull Shaver Full time

Industry Type: E-Commerce


Employment Type: Full Time

Job Location: Remote, India

Experience: 4+ years

Timing: 2PM - 11PM (Mon - Fri)

 

Summary:

If you live and breathe paid marketing, we want to talk to you. We are looking for a Marketplace Campaign Lead to develop, implement, track, and optimize our paid campaigns across all marketplaces, namely Amazon, Walmart. You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. You will also be responsible to constantly monitor the campaign performances, budget allocations, and developing analytics.

 

 

Skill Requirements:

·       At least 3 years prior experience in Amazon, preferably in PPC management

·       Strong understanding of Amazon paid ads

·       Must have working knowledge of Helium10

·       Good with marketing analytics and terminology and formatting the data to present to the management

·       Excellent analytical skills and problem-solving techniques

·       Must be proficient in MS Excel

·       Ability to take initiative and come up with creative solutions

·       Excellent communication and collaboration skills

·       Amazon-related certification is a big plus

·       Proven experience in managing multiple high budget campaigns, with ad groups and tons of creatives simultaneously

·       Proficient in tools like - Canva, Hootsuite, MS Office, and other digital marketing tools

 

Job Responsibilities:

·       Facilitate and tactically act upon services such as Amazon PPC, SEO & Copy, Design, and Catalog Merchandising or Troubleshooting, to ensure work and services get properly delivered and executed to client accounts.

·       Produce competitor research/analysis, keyword research and optimization, SEO, and other related tasks.

·       Managing catalog merchandising and/or troubleshooting tasks with proficiency, as well as producing sales and advertising reports.

·       Identify and manage project plans, schedules, and timelines.

·       Responsible for the day-to-day management (plan to execution) of paid digital marketing campaigns which can include paid search, display and social advertising strategies across all platforms for all funnels of marketing

·       Identifies trends and insights, and optimizes spend and performance based on the insights

·       Collaborates with internal teams to develop A/B testing and optimize user experience and generate positive results

·       Working closely with the management to share funnel conversion improvement ideas, feedback & present results

·       Ensuring that marketing and communications efforts adhere to agreed timelines and managing expectations with various stakeholders

·       Maintain consistent brand messaging throughout all platforms

·       Suggest activities for improving the quality of online content

·       Support Marketing manager in budgets and strategies and work closely with the marketing team

·       Research competitors and provide suggestions for improvement

 

Notes:

·       5 day working

·       100% Remote Job

·       Work schedule: Monday to Friday only, 2 pm to 11 pm India Time

·       Own computer with broadband internet connection is required

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