Content writer

20 hours ago

Mumbai, India ICICI Lombard General Insurance Company Limited Full time

We have exciting opportunities for the role of Content Writer Location: Mumbai - Andheri Interested candidate can share resume on with subject line Content Writer and share below details. Current Salary Expectation Notice Period Education (Full Time / part Time) Content Writer Responsibilities: Content Creation : Write engaging and informative content for digital platforms including email, SMS, Whats App, app notifications, web banners, and SEM ads. Simplify Complex Topics : Translate insurance-related concepts into clear, accessible, and customer-friendly language. Thought Leadership Support : Assist in drafting long-form articles, blogs, and white papers that reflect industry insights and brand expertise. Cross-functional Collaboration : Work closely with marketing, product, and design teams to ensure content aligns with brand messaging and campaign goals. Content Strategy Execution : Support the implementation of content strategies and editorial calendars under the guidance of senior team members. SEO & Optimization : Apply SEO best practices to improve content visibility and performance across search engines and social media. Quality & Consistency : Maintain high standards of grammar, tone, and style across all written materials. Trend Monitoring : Stay updated with industry trends, customer behavior, and competitor content to inform writing and ideation. Project Coordination : Manage multiple content requests, ensuring timely delivery and adherence to briefs. Qualifications: Bachelor’s degree in Journalism, Communications, Marketing, or a related field. 3–5 years of experience in content writing, preferably in insurance, finance, or digital marketing. Strong writing and editing skills with a portfolio showcasing diverse content formats. Familiarity with SEO, keyword research, and content performance metrics. Ability to work independently and collaboratively in a fast-paced environment. Experience with content management systems (CMS), project tracking tools, and editorial workflows is a plus Exposure to content creation for new-age brands, make-up/fashion industry, fast commerce, or app-first non-BFSI segments is a strong advantage Regards, Saba HR Manager

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