Email Marketing Specialist
2 days ago
Moonpreneur Inc. is a Silicon Valley ed-tech company on a mission to upskill students between 7-14 years and young adults (15-23 yrs) with tech and entrepreneurial skills. With a focus on STEAM and future-oriented streams, Moonpreneur aims at empowering young innovators with knowledge and means to excel in their chosen area of interest. Our program helps children explore future academic choices and careers and build impressive resumes by nurturing their interests and skills through our patent-pending, multiple-stage program. Our guided, project-based learning and product development experience paves the way for all their future endeavours.
We are driven by the idea that the best work is born from diligence, creativity, and fun. We are a family of professionals working collectively to create phenomenal learning solutions that resonate with the creativity and intellectualism in kids
Job Description: Email Marketing Specialist with experience of 10 Years
Responsibilities:
- Campaign Management: Design and execute engaging email campaigns, newsletters, and lifecycle programs using HTML or email tools.- Audience Segmentation: Manage and segment email lists for personalized, targeted outreach.- Performance Analysis: Track and analyze metrics (open rates, CTRs, conversions) to optimize performance.- Optimization: Conduct A/B tests and ensure compliance with email marketing best practices (GDPR, CAN-SPAM).- Collaboration: Coordinate with cross-functional teams to align campaigns with marketing goals.- Tool Expertise: Use platforms like Mailchimp, HubSpot, or Klaviyo for automation and campaign scheduling.
Qualifications:
- Bachelor's in Marketing, Communications, or related field.- More than 8 years Experience in email marketing with strong platform and analytics proficiency.- Skills in HTML/CSS for email design (preferred).- Analytical, creative, and detail-oriented with excellent copywriting abilities.
Preferred Skills:
- Marketing automation and customer journey mapping experience.- Familiarity with SEO and digital marketing.
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