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Product Manager, Molecular Biology

2 months ago

Connaught Place, India bioMérieux Full time
Primary Purpose and Overall Objective of the JobThis position plays a key role in delivering the marketing strategy for the Molecular business in bioMerieux SA. This pan India role works closely with customer-facing teams across the country to deliver on the sales and profitability of the molecular business.Key Responsibilities:1. Develop and implement a strategic long-term and annual business plan and budget that is defensible and achievable.2. Define and develop a current assessment and dynamic profile of the market.3. Develop and ensure implementation of a well-defined and actionable marketing plan towards the achievement of business objectives with monitoring and measurement in place4. The plan should include,
- Define, develop, and implement an effective market development plan. Help capture met and unmet needs and assist in translating these to sustainable value propositions.
- Formulate and implement an action plan to drive installed base consumption
- Proactively define/implement pricing, positioning, and promotion actions required to ensure a profitable business
- Development and delivery of cost-effective communication tools that support the Sales effort
- Product training and orientation programs – developed and delivered5. Be a strong brand ambassador working to deliver customer acceptance of the value of our products to become a partner of choice – market reputation and relevance6. Be the voice of the customer within the Company to enable relevant solutions and positioning7. Attain forecast accuracy of > 90% to manage inventory costs and prevent customer dissatisfaction due to stockouts.Key Deliverables:1. Realistic and defensible LRP and Budget2. Complete and timely Marketing Action Plan following the marketing strategy.3. Driving all marketing actions in unison with the sales / Application Support / Field Service Engineer teams to meet the annual budgeted figures for revenue and profitability.4. Accurate forecasting of product for purposes of revenue projection and local inventory control.5. Effective training of the internal Team – monitored through increase in sales.Educational Qualification:Minimum: B.Sc. / MSc. Lifesciences / Molecular biology / Microbiology: MBA (Marketing) PreferredExperience: Minimum 5 years of relevant work experience in IVD industry, working with Clinicians /health care professionals and KOLs- Working in the pediatric segment – Key touch points should be pediatricians, platforms, and products targeted to pediatricians.