Marketing Manager

3 weeks ago

india Contract Bazar Full time

1.    Strategy Development and Implementation:

  • Collaborate with senior management and marketing strategists to develop comprehensive marketing strategies aligned with business objectives and target audience.
  • Translate strategic plans into actionable marketing plan and calendars.

2.    Team Coordination and Management:

  • Lead and manage a cross-functional marketing team, including strategists, designers, content creators, and digital marketers.
  • Delegate tasks, set clear objectives, and provide guidance to ensure alignment with strategic goals and timely execution of marketing initiatives.
  • Foster a collaborative and high-performance work environment to promote creativity, innovation, and accountability among team members.

3.    Campaign Planning and Execution:

·     Review content and campaigns

  • Oversee the end-to-end planning, execution, and optimization of marketing campaigns across various channels, including digital advertising, email marketing, social media, content marketing, and SEO.
  • Coordinate with internal teams and external agencies to develop campaign assets, creative content, and promotional materials.
  • Monitor campaign performance, analyze key metrics, and adjust strategies as needed to maximize ROI and achieve campaign objectives.

4.    Project Management and Timelines:

  • Develop project plans, timelines, and milestones for marketing initiatives, ensuring alignment with overall marketing strategy and business objectives.
  • Track progress against project timelines, identify potential bottlenecks or delays, and take proactive measures to keep projects on schedule.
  • Conduct regular project meetings and updates to ensure effective communication and collaboration across teams.

5.    Stakeholder Communication and Reporting:

  • Serve as the primary point of contact for internal stakeholders, including senior management, product teams, sales teams, and other departments.
  • Provide regular updates, progress reports, and performance metrics to stakeholders, highlighting achievements, challenges, and areas for improvement.
  • Communicate marketing strategy, campaign objectives, and execution plans effectively to ensure alignment and buy-in from all stakeholders.

6.    Budget Management and Resource Allocation:

  • Manage the marketing budget effectively, allocating resources to different campaigns, channels, and initiatives based on strategic priorities and expected ROI.
  • Monitor spending, track expenses, and reconcile budgets to ensure adherence to financial targets and optimize resource allocation for maximum impact.

7.    Continuous Improvement and Optimization:

  • Conduct post-campaign analysis and performance reviews to evaluate the effectiveness of marketing initiatives and identify areas for optimization.
  • Implement A/B testing, experimentation, and data-driven decision-making to refine marketing strategies, messaging, and tactics for improved results.
  • Stay updated on industry trends, best practices, and emerging technologies to drive continuous innovation and enhancement of marketing efforts.

 


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