Manager - SAS (Campaign Management)

5 days ago


gurugram, India Home Credit India Full time

Objective

Manage the setting of CRM campaigns based on SAS campaign management solution to support and automate cross-sell, upsell and retention activities of CRM department. Definition, implementation and optimization of CRM campaigns for better customer engagement and improved profitability.

Key Responsibilities

  • Set up the campaigns in the SAS CM tool for all the communication channels.
  • Organize and actively participate in CRM SAS campaign project UAT by building and verifying the delivery quality
  • Support design, development and execution of comprehensive cross sell, retention and growth strategies for existing customers
  • Monitor/Track end to end Campaign Performance and profitability and share insights for betterment.
  • Ability to analyze and synthesize the available data and extract value-added insights
  • Understand & Test Various available features of the SAS CMT UI and core functionalities.
  • Keep a check on correct data flow between the sources (DataMart/DWH/Channels) and various Components.
  • Help in Planning the migration of existing manual operations to SAS.
  • Support in Error Free and accurate CRM Campaign launches both on UAT and Prod Environment.

Need to Have Areas

  • 7 to 10 years of relevant experience for Managers;4 to 7 years for AM’s
  • Team management experience required for Manager roles.
  • Bachelors/Masters degree desirable
  • Engineering degree desirable
  • Hands on experience on SAS Campaign Management tool.
  • SQL/Database knowledge
  • Data Structures
  • Knows End to End Campaign management process.
  • Campaign Performance Measurement
  • Excel / Power Point / Database
  • Very strong analytical & quantitative skills


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