Social Media Marketing Executive
1 week ago
Job Title: Social Media Executive
Location: : Crystal Plaza, E 209, West, near Infiniti, Veera Desai Industrial Estate, Jogeshwari West, Andheri, Mumbai, Maharashtra 400053
Type: Full-time
Key Responsibilities:
- Content Creation:
- Develop, create, and manage engaging content for various social media platforms, including text, images, and videos.
- Collaborate with the creative team to produce visually appealing graphics and multimedia content.
- Social Media Management:
- Plan and implement a social media strategy aligned with the company's goals.
- Schedule and publish posts on different social media channels (e.g., Facebook, Twitter, Instagram, LinkedIn).
- Monitor and respond to user comments, messages, and inquiries promptly.
- Community Engagement:
- Build and nurture a community around the brand by engaging with followers and encouraging interaction.
- Foster positive relationships with the audience and address any concerns or feedback.
- Analytics and Reporting:
- Track and analyze social media performance metrics using tools like Google Analytics and platform-specific insights.
- Prepare regular reports on social media activities and campaign performance.
- Use data insights to optimize and improve social media strategies.
- Paid Advertising:
- Manage and optimize paid ad campaigns on social media platforms, including budget allocation and performance tracking.
- Create compelling ad content to drive engagement and conversions.
- Trend Awareness:
- Stay updated with the latest social media trends, platform updates, and best practices.
- Identify opportunities to leverage new trends and features for the brand's benefit.
- Collaboration:
- Work closely with the marketing, design, and content teams to ensure cohesive messaging and branding.
- Coordinate with influencers, partners, and other stakeholders for collaborative campaigns.
- Crisis Management:
- Handle any social media crises or negative feedback professionally and effectively.
- Develop and implement strategies to mitigate potential issues.
Qualifications:
- Bachelor’s degree in Marketing, Communication, or a related field.
- Proven experience in social media management.
- Excellent written and verbal communication skills.
- Creative mindset with strong attention to detail.
- Proficiency in social media management tools (e.g., Hootsuite, Buffer) and analytics tools.
- Knowledge of SEO and content marketing principles.
- Ability to multitask and manage multiple projects simultaneously.
- Strong problem-solving skills and ability to work under pressure.
What We Offer:
- Competitive salary and benefits.
- Opportunity for professional growth and development.
- A collaborative and supportive work environment.
- The chance to make a significant impact on the company's digital presence.
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