Facebook & Google Ads Expert

7 days ago


Gurugram, India Aegte Lifescience Full time

In your role as a Facebook & Google Ads Expert, you will assist with the creation, optimization and reporting for PPC campaigns. You will be responsible for delivering customer-focused, profitable multi-category campaigns to agreed targets.


Responsibilities


  • Manage and optimize existing PPC campaigns
  • Perform Cosmetics industry research to identify trends and industry needs and interests
  • Must have managed budgets in excess of 20 Lakhs per month
  • Managed ROI driven ads in D2C industry is mandatory
  • Help create PPC strategies including keyword research and analysis
  • Implementation of PPC strategies
  • Create performance reports with recommendations for improvements
  • Coordinating and managing marketing campaigns on Google Ads and Facebook Marketing campaigns
  • Accelerate PPC Marketing using analytical and creative skills
  • Maximize profits by developing and crafting Google- Display Advertisement, planning and deploying PPC campaigns
  • Good analytical skills to gain high-quality score & improve PPC Campaigns
  • Track and update traffic patterns through PPC or cost per click, as well as Ads Management on Facebook Ad Manager
  • Determine ROI on search marketing efforts
  • Managing Google-Banner Ads, Paid Search Campaigns, setting up and optimizing Paid Search/PPC campaigns
  • Tracking of funds in the account and maintain conversions


Required Candidate profile


  • PPC specialists with relevant experience of 2 – 3 years (experience working with bid management technology) with an understanding of web analytics Google and Facebook Ads Specialist
  • Ability of implementing new technologies, automation capabilities that enhance SEM efforts
  • Ability to write ad copy and optimize through A/B testing
  • Experience in managing large scale performance-based PPC campaigns on enterprise-level
  • PPC management platforms
  • Experience in gathering insights from multiple data sources and making informed decisions to improve the performance of search campaigns.


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