Facebook & Google Ads Expert
7 days ago
In your role as a Facebook & Google Ads Expert, you will assist with the creation, optimization and reporting for PPC campaigns. You will be responsible for delivering customer-focused, profitable multi-category campaigns to agreed targets.
Responsibilities
- Manage and optimize existing PPC campaigns
- Perform Cosmetics industry research to identify trends and industry needs and interests
- Must have managed budgets in excess of 20 Lakhs per month
- Managed ROI driven ads in D2C industry is mandatory
- Help create PPC strategies including keyword research and analysis
- Implementation of PPC strategies
- Create performance reports with recommendations for improvements
- Coordinating and managing marketing campaigns on Google Ads and Facebook Marketing campaigns
- Accelerate PPC Marketing using analytical and creative skills
- Maximize profits by developing and crafting Google- Display Advertisement, planning and deploying PPC campaigns
- Good analytical skills to gain high-quality score & improve PPC Campaigns
- Track and update traffic patterns through PPC or cost per click, as well as Ads Management on Facebook Ad Manager
- Determine ROI on search marketing efforts
- Managing Google-Banner Ads, Paid Search Campaigns, setting up and optimizing Paid Search/PPC campaigns
- Tracking of funds in the account and maintain conversions
Required Candidate profile
- PPC specialists with relevant experience of 2 – 3 years (experience working with bid management technology) with an understanding of web analytics Google and Facebook Ads Specialist
- Ability of implementing new technologies, automation capabilities that enhance SEM efforts
- Ability to write ad copy and optimize through A/B testing
- Experience in managing large scale performance-based PPC campaigns on enterprise-level
- PPC management platforms
- Experience in gathering insights from multiple data sources and making informed decisions to improve the performance of search campaigns.
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