Facebook Marketing Expert

1 month ago

Gurugram Haryana, India MAHARISHI VAGBHATA Full time

Job Title: Facebook Marketing Expert (Ayurvedic Brand)

Reports to: Marketing Manager/Director

Location: Unit9B,Tower B4, Ground Floor, Spaze i-Tech Park, Sector-49, Sohna Road, Gurgaon

About Us:
Our Ayurvedic brand is seeking an experienced Facebook Marketing Expert to lead our social media marketing efforts. As a key member of our marketing team, you will develop and execute strategies to increase brand awareness, drive website traffic, and generate sales through Facebook and other social media platforms.

**Responsibilities**:
1. Develop and implement comprehensive Facebook marketing strategies aligned with our brand's goals and objectives.

2. Create engaging content (ads, posts, stories, reels) showcasing our Ayurvedic products and services.

3. Manage Facebook ad campaigns, including targeting, budgeting, bidding, and optimization.

4. Analyze campaign performance using Facebook Insights and other analytics tools.

5. Optimize ad creative, targeting, and bidding to improve ROI and conversions.

6. Collaborate with the content team to ensure consistent branding and messaging across all social media platforms.

7. Identify and leverage trending topics, hashtags, and influencers in the Ayurvedic industry.

8. Develop and manage Facebook Groups related to our brand or niche.

9. Monitor and respond to customer inquiries, comments, and reviews on Facebook.

10. Stay up-to-date with Facebook's algorithm changes, policy updates, and new features.

11. Conduct A/B testing to improve ad performance and user engagement.

12. Provide regular reporting and insights to the marketing team and stakeholders.

**Requirements**:
1. 5+ years of experience in Facebook marketing, preferably in the health and wellness or Ayurvedic industry.

2. Proven track record of successful Facebook ad campaigns with measurable ROI.

3. In-depth knowledge of Facebook Ads Manager, Facebook Insights, and Facebook Analytics.

4. Strong understanding of Ayurvedic principles and industry trends.

5. Excellent content creation and copywriting skills.

6. Ability to work independently and collaboratively as part of a team.

7. Strong analytical and problem-solving skills.

8. Familiarity with graphic design tools (e.g., Canva, Adobe Creative Cloud).

9. Experience with social media management tools (e.g., Hootsuite, Buffer).

10. Bachelor's degree in Marketing, Communications, or related field.

Nice to Have:
1. Certification in Facebook Marketing (Facebook Blueprint).

3. Knowledge of Google Analytics.

4. Familiarity with influencer marketing platforms.

5. Experience with video editing software (e.g., Adobe Premiere).

**Skills**:1. Facebook Ads (targeting, retargeting, lookalike audiences).

2. Content creation (writing, graphic design, video production).

3. Analytics and reporting (Facebook Insights, Google Analytics).

4. Social media management (Facebook, Instagram, Twitter).

5. Brand voice and tone consistency.

6. Customer engagement and community building.

7. Campaign optimization and ROI analysis.

8. Team collaboration and communication.

Pay: ₹25,000.00 - ₹45,000.00 per month

Schedule:

- Day shift

Supplemental Pay:

- Performance bonus
- Yearly bonus

**Experience**:

- total work: 5 years (required)
- Facebook Advertising: 5 years (required)

Work Location: In person

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