Senior Copywriter

6 days ago

Gurugram, India Lyxel&Flamingo (L&F) Full time

About the Company


Lyxel & Flamingo is all in one Digital Marketing Solution for businesses at the intersection of art, design, and technology. Our multi-competence left brain-right brain approach create powerful solutions for brands in an increasingly disruptive world. For more information, please visit our office website: lyxelandflamingo.com


About the Role


Content Creation: Write clear, engaging, and persuasive copy for digital and traditional advertising platforms, including websites, social media, print, emails, and video scripts. Develop unique and creative concepts for campaigns, aligning with the brand’s voice and objectives. Collaborate closely with designers, art directors, and account managers to develop cohesive and visually compelling campaigns.


Brand Voice & Messaging: Ensure that all written content adheres to brand guidelines, maintaining consistency across all platforms. Adapt copy to suit different brands and audiences while maintaining high-quality standards.



Campaign Development: Brainstorm and conceptualize new ideas for clients’ advertising campaigns, both large and small. Contribute to creative strategy discussions and help translate ideas into actionable content.



Client Liaison: Present concepts and copy to clients, explaining creative rationale and revisions where necessary. Work directly with clients to understand their needs, expectations, and goals for their campaigns.


Proofreading & Editing: Edit and proofread your work, ensuring flawless grammar, spelling, and punctuation. Revise content based on client feedback and in-house critiques.


Responsibilities


  • Write clear, engaging, and persuasive copy for digital and traditional advertising platforms
  • Develop unique and creative concepts for campaigns
  • Collaborate closely with designers, art directors, and account managers
  • Ensure all written content adheres to brand guidelines
  • Brainstorm and conceptualize new ideas for advertising campaigns
  • Present concepts and copy to clients
  • Edit and proofread work


Required Skills


  • Strong portfolio demonstrating diverse writing samples
  • Excellent written and verbal communication skills
  • Ability to write with clarity and creativity for different audiences
  • Proficient in understanding brand tone and adapting writing style accordingly
  • Familiarity with digital marketing trends and SEO best practices
  • Attention to detail and a passion for delivering error-free copy

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