Senior Copywriter

1 week ago

Gurugram, India VML Full time

Role: Senior Copywriter


About Us:

VML is a global powerhouse born from the unification of Wunderman Thompson and VMLY&R — two of the world's most powerful and accomplished creative agencies with complementary capabilities and geographic strengths. We have an industry-unique opportunity to provide our client partners with a fully integrated offering across brand experience, customer experience and commerce practices — powered by deep data and technology experience.


We are looking for a Copy Consultant on a project basis. This role will ensure the delivery of quality creative work that meets the client’s business requirements.


For more information, visit www.vml.com


Copy Creation:

  • Develop original, persuasive, and high-quality copy for various channels including websites, social media, emails, advertisements, blogs, and other marketing materials.
  • Tailor content to meet the specific needs and preferences of different target audiences.


Ideation:

  • Collaborate with art directors, designers, and other team members to brainstorm and create innovative concepts and campaigns.
  • Participate in creative meetings and contribute ideas that enhance the agency's projects and client goals.


Brand Consistency:

  • Ensure all copy aligns with the client's brand voice, tone, and style guidelines.
  • Maintain consistency in messaging across all platforms and mediums.


Research and Strategy:

  • Conduct thorough research on clients, their industries, and competitors to inform and enrich your copywriting.
  • Understand and integrate marketing strategies and objectives into your work to maximize impact and effectiveness.


Industry Awareness:

  • Stay up-to-date with industry trends, best practices, and emerging technologies in advertising and marketing.
  • Continuously seek opportunities for professional development and creative growth.


Qualifications

  • Education:

Bachelor’s degree in English, Journalism, Communications, Marketing, or a related field.

  • Experience:

3-4 years of experience in copywriting, preferably within an agency setting.

Proven portfolio of diverse and successful copywriting projects.

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