Campaign Delivery

2 weeks ago

New Delhi, India HT Digital Streams Full time

Job Title: Campaign Delivery & Growth Partnership Manager

Location: Delhi/ NCR

Job Type: Full-time


About the Role:

We are looking for a Campaign Delivery & Growth Partnership Manager who will not only

oversee and manage the end-to-end delivery of digital campaigns but also focus on driving

growth through strategic partnerships. In this role, you will be responsible for managing

campaign performance, exploring new media and partnership opportunities, and optimizing

campaigns to achieve growth objectives. If you have a strong background in working with

affiliates, publishers, media planning, and forming growth partnerships, this position is perfect

for you


Key Responsibilities:

● Campaign Management: Oversee the execution, delivery, and optimization of various

digital marketing campaigns across multiple channels (social media, paid channels,

display, emails, affiliates, notifications, whatsapp and more).

● Growth & Partnership Development: Identify, negotiate, and manage strategic

partnerships with affiliates, publishers, and external platforms that drive growth and

campaign success. Build and nurture long-term relationships with partners to explore

new collaboration opportunities.

● Campaign Monitoring: Track, monitor, and analyze campaign performance metrics to

ensure that all campaigns are meeting their goals (KPIs, CTR, CPA, etc.), with a focus

on identifying growth opportunities.

● Affiliate and Publisher Management: Work closely with affiliates and publishers to

negotiate deals, manage relationships, and optimize campaign delivery to increase

revenue streams and expand the company’s reach.

● Media Planning and Buying: Develop and execute media plans that align with the

campaign goals and budget. Identify and utilize appropriate channels for maximum

reach, engagement, and growth potential.

● Campaign Optimization: Continuously experiment with various media channels to

improve campaign performance, conversion rates, and overall delivery efficiency.

Ensure optimization strategies contribute to both campaign success and business

growth.

● Resourceful Campaign Delivery: Explore new and existing media channels to ensure

effective and efficient delivery. Troubleshoot campaign issues and identify new

opportunities for growth.

● Growth-Oriented Strategy: Leverage marketing and partnership data to create growth-

focused campaigns and strategies that push the business forward. Work closely with

business development teams to align campaign initiatives with broader growth goals.

● Marketing Funnel Understanding: Understand different stages of the marketing funnel

(awareness, consideration, conversion) and align campaigns accordingly to drive results.

Collaborate with growth teams to optimize the customer journey through campaigns.

● Reporting ; Communication: Provide regular reports on campaign performance,

partnership development, and growth metrics. Communicate optimizations, results, and

growth strategies to stakeholders in a clear, concise manner.


Qualifications:

● Proven Experience: Minimum of 3-6 years of experience managing digital campaigns,

working with affiliates and publishers, media planning, campaign optimization, and

managing growth partnerships.

● Digital Campaign Expertise: Proficiency in handling all types of digital campaigns,

including but not limited to paid search, display, social media, email marketing, affiliate

marketing, and partnership campaigns.

● Growth Mindset: Demonstrated experience in driving business growth through strategic

partnerships and campaign innovations.

● Strong Analytical Skills: Ability to interpret data, draw actionable insights, and make

data-driven decisions for campaign optimizations and growth initiatives.

● Communication : Negotiation: Excellent verbal and written communication skills; able

to negotiate and manage partnerships, work cross-functionally with teams, and

communicate with clients and stakeholders effectively.

● Problem-Solving: Resourceful and innovative in solving campaign delivery issues,

optimizing campaign results, and identifying new opportunities for growth and

partnerships.

● Marketing Funnel Knowledge: Deep understanding of marketing funnels and how to

adjust campaigns according to different customer journey stages. Collaborate with

growth and sales teams to ensure smooth transitions between funnel stages.

● Project Management: Ability to manage multiple campaigns and partnerships

simultaneously, ensuring timely and successful delivery while maintaining focus on

growth.

● Tech-Savvy: Proficiency with digital marketing tools such as Google Analytics,

AdWords, Facebook Ads Manager, Moengage / Webengage, programmatic platforms,

and affiliate networks.


Preferred Skills:

● Proven success in developing and executing partnership strategies that resulted in

measurable growth.

● Experience with affiliate marketing, media buying, and establishing high-impact

partnerships.

● Understanding of performance marketing metrics (CPA, CPL, CPC, etc.).

● Familiarity with A/B testing, campaign experimentation, and growth-focused strategies.

● Strong interpersonal skills and ability to work with partners, clients, and internal teams.


Growth & Partnership Responsibilities:

● Partnership Building: Cultivate relationships with affiliates, publishers, and external

platforms to increase brand presence and growth.

● Innovative Growth Strategies: Develop and execute campaigns aimed at scaling the

business through partnerships and cross-channel initiatives.

● Collaborative Growth Planning: Work with internal teams (marketing, sales, business

development) to align campaign and partnership strategies with broader business

growth objectives.


Key Parameters to Shortlist the candidate.


● MBA IN MARKETING

● 3-6 YEARS OF EXPERIENCE IN CAMPAIGN DELIVERY

● EXPERIENCED IN CAMPAIGN EXECUTION.

● EXPERT IN GOOGLE / META AND PROGRAMMATIC ADS.

● EXPERIENCED IN RUNNING AFFILIATE CAMPAIGNS.

● EXPERIENCED IN MARKET PLACE MARKETING CAMPAIGNS (PLA, PCA ETC.)

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