Navin's - Brand Manager

2 weeks ago


Chennai, India Navin Housing & Properties Private Limited Full time

Role Title: Brand Manager Qualifications: Bachelors degree in Public Relations, Communications, Journalism,or a related field (OR) MBA - Marketing or MA.Comm;Experience: 5+ years in Brand ManagementFunctional Competencies: - Proven experience in a PR role,preferably in a similar industry. - Strong written and verbal communication skillsBehavioral Competencies: - Good communication Skills (Verbal & Written)- Attention to Details- Innovative- Good Team PlayerJob Description: Brand Communication:- Internal communication through internal newsletters, mailers and other tools. - Creation of campaigns & collaterals for organization wide initiatives (not restricted to a particular product vertical)- Ensuring brand guidelines awareness and adherence in the organisation Public Relations:Media Relation: - Cultivate and maintain relationships with journalists, editors, and other media professionals. - Pitch story ideas and press releases to relevant media outlets. - Respond to media inquiries and coordinate interviews. - Monitor media coverage and prepare reports on media impressions.Content Creation: - Develop and write press releases, articles, and other content for both traditional and digital media. - Create compelling storytelling content that aligns with the company's messaging and values. - Manage and update content on the company's website and social media platforms.Event Management: - Plan and execute press conferences, product launches, and other PR events. - Coordinate media attendance and coverage for events. - Ensure a positive and consistent brand representation at all events.Crisis Communication: - Develop crisis communication plans and act as a spokesperson during crisis situations. - Work closely with senior management to address and mitigate potential reputational issuesCollaboration: - Collaborate with internal teams, including marketing, sales, and corporate communications, to align PR strategies with overall business goals.- Provide PR support for marketing campaigns and and Reporting: - Track and analyze the effectiveness of PR campaigns. - Prepare regular reports on key PR metrics and share insights with the management Conduct market studies and identify opportunities by being a diligent marketing brand specialist- Undertake brand reputation projects and figure out the brand positioning- Design brand communication strategies along with the brand director and use the right media to communicate them- Adhere to established budgets, estimates and performance indicators- Measure success and produce reports on how a campaign did, keeping in mind KPIs and ROIs- Devise further growth strategies, and implement them from a brand innovation managers point of view (ref:iimjobs.com)



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