YAAP - Group Head - Copy

1 month ago

Mumbai, India Yaap Digital Advertising Full time

About the job:

About Yaap:

- YAAP is a cutting-edge, multi-specialty marketing agency that seamlessly integrates technology, data, and content to deliver high-quality creative solutions.

- We do this through design, discovery, and distribution of content.

- This involves things like ideating for content ideas, creating digital properties, influencer marketing, sponsored content, content syndication etc.

- YAAP was established in 2016 and has an impressive roster of clients in India like NPCI, NIXI, UPI, Dubai Tourism, Meghalaya Tourism, Delmonte, Yoga Bar, ITC Foods, Coca Cola, IndusInd, UN Habitat, MPL among others.

3 Best Things About Us:

- We have been recognized as the "Great Place to Work" awarded for three consecutive years.

- We empower you to create your own Moment of Truth.

- We provide you with an opportunity to work with a proven, fast paced, growing content creation agency servicing some of the biggest brands in the region.

Could this be you?

- You are great at thinking ideas and writing them down.

- You walk and talk the advertising language.

- You understand the business goal and transform them into creative solutions.

- You can convert typos into humour, dialogues into memes and ideas into delight.

- An award-winning profile would be no-brainer for our recruiter to shortlist the profile.

In this role you will:

- Collaborate closely with the creative team, account managers, and other stakeholders to understand client objectives, target audience insights, and project requirements.

- Conceptualize and develop creative copy solutions that align with client briefs, brand guidelines, and campaign objectives across various digital channels, including social media, websites, email, and advertising.

- Ensure that all copy produced is good quality copy, adheres to brand voice and tone guidelines, and effectively communicates key messages to the intended audience.

- Stay informed about industry trends, emerging technologies, and best practices in digital marketing and copywriting, and share insights with the team to inspire innovation and continuous improvement.

- Collaborate with cross-functional teams to brainstorm ideas, develop integrated campaigns, and solve creative challenges.

- Conduct regular performance evaluations, set goals, and provide ongoing coaching and development opportunities for team members.

- Need to be proactive and adept at crafting engaging social media monthly content calendars and copies.

- Need to be full of ideas and curiosity to explore creative and quirky ways to approach mundane tasks with enthusiasm.

You have:

- Bachelor's degree in English, journalism, communications, marketing, or a related field (Master's preferred)

- A flair for language and a knack for producing new, original ideas.

- Proven experience in copywriting and creating monthly content calendars, preferably in a digital agency or similar environment for at least 6-8 years.

- Exceptional writing skills, with the ability to craft compelling and persuasive copy that drives engagement and action.

- Deep understanding of digital marketing principles, including SEO, social media trends, content marketing, and user experience best practices.

- Candidates should include clickable Behance/work links in their resume.

Disclaimer:

- The above information on this description has been designed to indicate the general nature and level of work performed by employees within this classification.

- It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to the job.

- As an Equal Opportunity Employer, Yaap Digital Private Limited does not discriminate against applicants or employees because of age, race, color, religion, gender, sexual orientation, genetics, pregnancy-related status, veteran status, physical or mental disability.

- Yaap Digital Private Limited complies with all applicable federal, state, and local laws pertaining to non discrimination and equal opportunity

(ref:iimjobs.com)

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