Copywriter and Content Strategist

3 weeks ago


Mumbai, Maharashtra, India Yaap Digital Advertising Full time

About Yaap Digital Advertising:

Yaap Digital Advertising is a cutting-edge marketing agency that combines technology, data, and content to deliver high-quality creative solutions. We achieve this through design, discovery, and distribution of content, including ideating for content ideas, creating digital properties, influencer marketing, sponsored content, content syndication, and more.

Our agency has established itself as a leader in the industry, with an impressive roster of clients in India and beyond. Some of our notable clients include NPCI, NIXI, UPI, Dubai Tourism, Meghalaya Tourism, Delmonte, Yoga Bar, ITC Foods, Coca Cola, IndusInd, UN Habitat, and MPL.

As a Copywriter and Content Strategist at Yaap Digital Advertising, you will have the opportunity to work with a proven, fast-paced, and growing content creation agency that services some of the biggest brands in the region.

Key Responsibilities:

  • Collaborate closely with the creative team, account managers, and other stakeholders to understand client objectives, target audience insights, and project requirements.
  • Conceptualize and develop creative copy solutions that align with client briefs, brand guidelines, and campaign objectives across various digital channels.
  • Ensure that all copy produced is of good quality, adheres to brand voice and tone guidelines, and effectively communicates key messages to the intended audience.
  • Stay informed about industry trends, emerging technologies, and best practices in digital marketing and copywriting, and share insights with the team to inspire innovation and continuous improvement.
  • Craft engaging social media monthly content calendars and copies.

Requirements:

  • Bachelor's degree in English, journalism, communications, marketing, or a related field (Master's preferred)
  • A flair for language and a knack for producing new, original ideas.
  • Proven experience in copywriting and creating monthly content calendars, preferably in a digital agency or similar environment.
  • Exceptional writing skills, with the ability to craft compelling and persuasive copy that drives engagement and action.
  • Deep understanding of digital marketing principles, including SEO, social media trends, content marketing, and user experience best practices.

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