Product & Content Marketing Lead — iVP Semiconductor

2 weeks ago

New Delhi, India iVP Semiconductor Full time

Location:Chennai or Bengaluru preferred; India-remote considered Type:Full-timeWe’re building a bold hardware brand from India. If you obsess over the customer, craft original ideas, and use storytelling to pull peopletowarda product (not push specsatthem), let’s talk.iVP Semiconductor is India’s power-semiconductor challenger—designing high-efficiency MOSFETs, drivers, and power subsystems for EV, industrial, and solar markets. With teams in Chennai and Bengaluru, we combine local customer insight with global standards to deliver reliable, application-ready solutions.What you’ll do Own product storytelling & contentacross the funnel: web/landing pages, briefs, one-pagers, case studies, whitepapers, email, social, light video scripts, and launch assets. Lead with customer insight:mine interviews, calls, and market signals to uncover pains, language, and moments of truth—then build narratives that bridge those needs to our products. Shape positioning & messagingfor products and the master brand; turn insights into sharp POVs, memorable headlines, and repeatable narratives. Create bold, original concepts:campaigns and content that feel B2C-clear and compelling while staying technically credible. Drive GTM alignmentwith product, sales, and technical teams; prioritize stories that earn attention and convert. Use AI thoughtfullyto accelerate ideation and production while protecting accuracy and voice. Measure & iteratewith simple, outcome-oriented reporting.What success looks like Content thatattractsthe right audience andinfluences qualified pipeline . Risingorganic visibilityon priority topics driven by distinctive ideas, not just keywords. Strongexecutive social engagementtied to meaningful inbound interest.What you bring 5–10 yearsin product/content marketing for hardware (semiconductors strongly preferred; electronics/industrial/consumer hardware welcome). Comfort interviewing SMEs/customers and translatingvoice-of-customerinto positioning, not just paraphrased specs. Portfolio showingcreative concepts(headlines, hooks, campaigns) and long-form clarity. Familiarity with AI in real workflows; ability to brief and guide freelancers/agencies when needed. Bias forclarity, credibility, and brave ideas .Nice to have India-market experience/localization chops. Exposure to power electronics or adjacent hardware domains. Compensation: Market-competitive;flexible for exceptional candidates.How to apply LinkedIn Easy Apply , or emailgethired@ivpsemi.com(subject:Product & Content Marketing Lead – Your Name ). Include 2–3 samples that showcustomer-insight-ledstorytelling and bold creative choices. You can also message us on LinkedIn.Submit Answers to the Following questions Show one example where acustomer-insight-led ideamoved a business metric (pipeline, organic, conversion). What insight unlocked it? Link a sample with adistinct point of view(not generic “feature → benefit”). What was your role? In 3–5 bullets, outline how you turncustomer interviewsinto a messaging hierarchy and campaign concept.There will be a Short exercise for the shortlisted candidates that should not take more than a couple of days to complete.

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