BC Web Wise

3 weeks ago

Gurgaon, Haryana, India BC Web Wise Pvt. Limited Full time

About the Job

We are seeking a Group Head Copy who can drive powerful storytelling and impactful creative thinking across digital platforms. The ideal candidate should be a conceptual thinker, team mentor, and brand custodian someone who can lead integrated campaigns, elevate copy across touchpoints, and ensure the voice of the brand is strong, consistent, and memorable.

Key Responsibilities

- Lead copy development for 360-degree campaigns including digital, social media, video scripts, websites, emailers, and more.

- Own and evolve the brand tone, voice, and messaging across all channels.

- Translate briefs into breakthrough ideas that are culturally relevant and brand-forward.

- Guide and mentor a team of copywriters to improve creative output and conceptual thinking.

- Collaborate with art directors, designers, strategists, and account teams to deliver cohesive, effective campaigns.

- Ensure clarity, creativity, and quality of all written communications delivered to clients.

- Present ideas confidently in internal and client meetings, contributing to broader strategic discussions.

- Stay ahead of digital and content trends to keep brand communication relevant and modern.

Required Skillsets

- Strong conceptual thinking and storytelling ability across digital and traditional media.

- Excellent command over written English with a knack for creating memorable taglines and narratives.

- Proficiency in understanding and applying brand tone across formats.

- Leadership qualities to manage and inspire a team of junior and mid-level copywriters.

- Strong presentation and communication skills.

- Familiarity with content best practices on platforms like Instagram, Facebook, YouTube, LinkedIn, etc.

- Understanding of audience insights, digital trends, and platform-specific behaviors.

- Ability to multitask and manage multiple campaigns simultaneously in a deadline-driven environment.

(ref:iimjobs.com)

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