Head - Modern Trade
4 weeks ago
Modern Trade Head Trade Head with 10+ Years of Experience
- Your key responsibility as the Head of Modern trade is to drive profitability, maximize business revenue, and prepare & execute the modern trade sales strategies & growth plans in line with business strategies.- Responsible for the growth and profitability of the Vertical. Role may include expense control, staff management, Forecasting, New Product Identification, Planning and implementation of strategies, set and monitor sales targets for regional account managers, and network with key customers to identify and address specific needs.
- Key Accounts Experience: D-Mart, Metro Cash & Carry, Big Bazaar, Reliance, Spar India, Stand-alone stores etc.
Key Responsibilities:
- Identify and acquire new institutional clients: Responsible for meeting the sales targets of the organization on monthly basis in all region.
- Sales Strategy & Execution: Develop and implement a robust modern trade sales strategies that drives revenue growth, market share, and penetration in both established and emerging premium spaces.
- Develop and maintain relationships with clients to ensure long-term success. Lead contract negotiations, pricing discussions, and high-value deals.
- Lead the marketing strategy to elevate brand visibility, consumer engagement, and positioning in the premium FMCG space, including digital, ATL, and BTL activities.
- Managing all supply chain activities and ensuring timely delivery of the product to all clients.
- Premium Product Positioning: Ensure that marketing and sales strategies align with the premium nature of the product portfolio, highlighting quality, uniqueness, and brand value.
- Develop trusting relationships with major clients, study and understand key clients need and requirements.
- Expand the relationships of existing clients through re-negotiations and proposals.
- Team Leadership & Development: Build, inspire, and mentor a high-performing national sales and marketing team, fostering a culture of collaboration, innovation, and performance.
- Analyze industry trends, competitor's strategies, and customer needs to develop and drive business growth.
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