JP Morgan Chase

3 weeks ago

Bengaluru, India JP Morgan Chase Full time

Description:


Summary:

We are seeking a highly skilled and motivated CDP (Customer Data Platform) Analyst to join our dynamic team. As a member of the channel execution team, you'll focus on leveraging CDP (Customer Data Platform) capabilities and Salesforce Marketing Cloud to enhance channel execution and audience engagement. You will help build and test channel audience, ensuring seamless operation in our CDP (Customer Data Platform) and Salesforce Marketing cloud platform.

Job Responsibilities:

- Actively participate in the hands-on process of building, testing, and deploying channel audience ensuring smooth and effective channel execution

- Design and implement effective customer segments or audience within the Segment or CDP (Customer Data Platform), considering business objectives and marketing goals.

- Continuously refine and optimize the functionality of the Segment or CDP (Customer Data Platform) to enhance its performance and efficiency.

- Implement and enforce data governance policies, ensuring data accuracy, completeness, and compliance with legal, contractual, and regulatory requirements.

- Work closely with cross-functional teams, including marketing, IT, and data engineering, to align data strategies with overall business objectives.

- Proactively identify and resolve issues related to data quality, segmentation, and CDP functionality to maintain a reliable data infrastructure.

- Develop comprehensive technical/functional documentation and establish best practices documentation and user guides.

Required Qualifications, Skills and Capabilities:

- Bachelor's degree in a relevant field (e.g., Data Science, Business Analytics, Computer Science)

- Proven experience working with Salesforce Marketing Cloud and Segment or CDP platforms.

- Strong analytical and problem-solving skills with a keen attention to detail

- Proficiency in data analysis tools and languages (e.g., SQL, Python, R etc.)

- Solid understanding of data structures and adept query construction skills

- Familiarity with data privacy regulations and best practices

- Excellent communication and collaboration skills

- Ability to adapt to evolving technologies and industry trends.

JPMorgan Chase & Co., one of the oldest financial institutions, offers innovative financial solutions to millions of consumers, small businesses and many of the world's most prominent corporate, institutional and government clients under the J.P. Morgan and Chase brands. Our history spans over 200 years and today we are a leader in investment banking, consumer and small business banking, commercial banking, financial transaction processing and asset management.

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an : For your candidature to be considered on this job, you need to apply necessarily on the company's redirected page of this job. Please make sure you apply on the redirected page as well.

(ref:iimjobs.com)

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