Jagruti Rehab

Job Overview

Jagruti Rehab Centre, a leading mental healthcare service provider with 12 centers across 6 cities, is seeking a dynamic and strategic Marketing Head. This role is pivotal in driving brand awareness, patient acquisition, and reputation management. The Marketing Head will lead a team to develop and execute innovative marketing strategies, enhance digital presence, and foster partnerships to position Jagruti as a trusted leader in psychiatric treatment, de-addiction, elder care, and value-added services.

Key Responsibilities

- Strategic Planning: Develop and implement a comprehensive marketing strategy aligned with Jagruti's mission to deliver high-quality mental healthcare, focusing on patient-centric growth and reputation recovery.

- Brand Management: Oversee the brand identity, ensuring consistent messaging across all channels, and address reputational risks through proactive communication and crisis management.

- Digital Marketing: Lead digital campaigns (SEO, SEM, social media, email marketing) to increase online visibility, patient engagement, and lead generation, targeting diverse age groups (18-85 years).

- Content Development: Supervise the creation of educational content, patient success stories, and promotional materials that highlight Jagruti's expertise in psychiatric care and de-addiction services.

- Partnerships and Outreach: Build strategic alliances with healthcare providers, NGOs, and corporate wellness programs to expand referral networks and community outreach.

- Team Leadership: Manage and mentor a marketing team, setting KPIs, and fostering a collaborative environment to achieve targets.

- Market Research: Conduct competitor analysis and patient feedback studies to identify market trends, patient needs, and opportunities for service expansion.

- Event Management: Organize awareness campaigns, webinars, and health fairs to educate the public on mental health and promote Jagruti's services.

- Budget Oversight: Manage the marketing budget, ensuring cost-effective allocation and ROI on campaigns.

- Reporting: Provide regular updates to the Founder on marketing performance, patient acquisition metrics, and strategic initiatives.

Qualifications and Experience

- Education: Master's degree in marketing, or a related field.

- Experience: Minimum 5-8 years of marketing experience, with at least 3 years in a leadership role, preferably in healthcare or service Proven expertise in digital marketing, brand management, and crisis communication.

- Strong analytical skills for market research and campaign performance evaluation.

- Excellent leadership and team management abilities.

- Exceptional communication and interpersonal skills for stakeholder engagement.

Key Competencies

- Strategic thinking and problem-solving to navigate reputational challenges.

- Creativity in designing impactful marketing campaigns.

- Ability to work under pressure and meet deadlines.

- Empathy and sensitivity toward mental health issues and patient confidentiality.