Manager - Product Marketing
1 week ago
- We're seeking a highly strategic and dynamic Product Marketing Manager to serve as the central lead for driving successful market entry and accelerating growth across international territories for a fast-growing portfolio of wearables and related Reality Labs technologies.- This role is ideal for a leader who thrives in complex, cross-functional environments and can rapidly translate strategic vision into executed GTM (Go-To-Market) plans globally.- Key Responsibilities: Global GTM and Growth Leadership- This role acts as the central hub for global expansion, owning strategy, execution, and performance.- Global GTM Strategy Ownership: Own and operationalize a clear go-to-market strategy for new international market launches.- You'll bring a clear strategic point of view to inform decisions and critical trade-offs necessary for expansion.- Cross-Functional Orchestration: Drive momentum and alignment across a vast network of global teams, including regional marketing, product, operations, sales, legal, policy, and channel partners, ensuring all elements of GTM are aligned and ready ahead of launch.- Growth Roadmap & Prioritization: Define prioritization, strategic roadmap, and key success metrics across a range of cross-functional business initiatives focused on achieving aggressive sales, engagement, and retention goals.- Insight-Driven Strategy: Partner closely with research teams to gather deep market, category, channel, and audience insights to inform precise launch tactics and ongoing growth strategies for specific international markets.- Bottleneck Resolution & Scaling: Proactively identify and burn down bottlenecks, test new growth approaches, ruthlessly prioritize, and pivot quickly as needed.- You'll double down on what works to rapidly scale our footprint across key international markets.Minimum Qualifications:- The successful candidate will bring a blend of strategic vision and exceptional tactical execution ability, having thrived in dynamic, fast-paced technology environments.- Strategic Experience (Mandatory): 8+ years of experience in strategic marketing, Product Marketing Management, or product management, preferably within technology, internet technology, or management consulting.- Execution Focus: A demonstrable combination of strategic product marketing experience and proven, hands-on tactical execution.- Data Proficiency: Extensive experience with customer research and proficiency in using data and insights to inform robust product and GTM strategy.- Cross-Functional Acumen: Proven experience working in a highly cross-functional capacity within a fast-paced, changing environment built to move fast and pivot quickly.- Launch Track Record: Experience delivering successful product launch results with diverse internal and external partners, including Product, Sales, Marketing, Comms, Partnerships, Legal, and Policy.Preferred Qualifications: International Launch Expertise: Proven Product Marketing experience launching complex consumer hardware, software products, and electronics in international markets.- Domain Knowledge: Strong domain knowledge in AR/VR, wearable devices, mobile devices, and/or hardware/software platforms (Reality Labs context).- Product Lifecycle: Experience working with both early-stage incubation products and established, mature products.- Education: Degree in marketing, business, product development, or a related field, with an MBA degree being highly preferred (ref:iimjobs.com)
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