Campaign Analyst

4 weeks ago

Mumbai, India Outsized India Private Limited Full time

Campaign Analyst - Consumer banking - Global Payments & Consulting Firm - Contractual Role


At Outsized, we match clients in financial services and management consulting to high-quality independent consultants and boutique/specialist firms for the execution of their key projects.

Our client a Global Payments firm is seeking a Campaign Analyst for a 12-month (extendable) contract based in Dubai, UAE. This role is designed for a professional with over 4 years of experience in campaign analysis or a related field. The successful candidate will be pivotal in mapping and optimizing customer journeys, designing multi-channel campaigns, and leveraging data-driven insights to enhance decision-making processes. This role offers a significant opportunity to impact customer engagement strategies at the end client Bank.

What You Will Be Doing:

- Customer Journey Analysis: Map and analyse the end-to-end customer journey, identifying key touchpoints and interactions across various channels such as websites, email, social media, etc.

- Campaign Design and Measurement: Develop and deliver multi-channel marketing campaigns, along with robust measurement strategies to assess their effectiveness.

- Performance Testing: Design and execute performance and A/B tests to optimize campaigns and ensure they deliver the desired outcomes.

- Campaign Improvements: Implement enhancements based on data-driven insights to improve campaign performance continually.

- Decision Intelligence: Utilize analytics to understand customer behaviours, preferences, and engagement patterns to support informed decision-making.

- CRM and Contact Rules: Support CRM strategies and establish contact rules to ensure consistent and personalized communication across customer interactions.

- Data Selection and Segmentation: Build precise customer segments and audiences to target the right customers effectively.

- Collaboration: Work closely with marketing, product, and data teams to synchronize strategies and improve the overall customer experience.

Your Background: Experience Requirement: Minimum of 4 years in campaign analysis, marketing analytics, or a closely related field.

Essential Skills:

- Strong analytical skills and experience in mapping customer journeys.

- Proficiency in designing and measuring the effectiveness of marketing campaigns.

- Experienced in performance and A/B testing.

- Collaborative Skills: Ability to work effectively with cross-functional teams to align campaign strategies with broader marketing and product goals.

- Technical Skills: Knowledge of CRM systems and data analysis tools.

This is a contractual opportunity with an initial 12 month contract and this is going to be based out of Dubai.

(ref:iimjobs.com)

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