Tekclan Software Solution

2 weeks ago

Chennai, India Tekclan Software Solutions Private limited Full time

Job Description: Demand Generation ManagerAbout the Company - YuniQYuniQ is a technology-driven organization dedicated to transforming innovation into real-world impact. With a leadership team bringing over two decades of industry experience, YuniQ builds intelligent, customer-centric solutions that help global brands deliver seamless, efficient, and personalized interactions. Through cutting-edge platforms like Perfect Doc Studio, YuniQ empowers businesses to elevate customer experience, streamline processes, and adopt digital transformation at scale. We are committed to using technology as a force for goodcreating solutions that enrich and enhance the human experience.Role Overview - Demand Generation ManagerWe are looking for a Demand Generation Manager to lead and scale YuniQs marketing and pipeline growth initiatives across the European region. This role will own multi-channel campaigns, ABM (Account-Based Marketing) programs, marketing automation workflows, and lead-generation efforts for our flagship product, Perfect Doc Studio.The ideal candidate brings strong B2B SaaS experience, a data-driven mindset, hands-on campaign execution expertise, and the ability to partner closely with Sales and BDR teams to drive meaningful pipeline 4-8 yearsLocation: Chennai (Work from Office)Department: Sales & MarketingKey Responsibilities- Plan and execute integrated demand generation campaigns across digital, email, content marketing, webinars, paid media, and events.- Support and manage Account-Based Marketing (ABM) programs targeted at key enterprise accounts and priority industry verticals.- Own and optimize marketing automation tools and CRM workflows to enhance lead nurturing, scoring, segmentation, and pipeline acceleration.- Collaborate closely with Sales and BDR teams to generate high-intent leads and build qualified pipeline for Perfect Doc Studio.- Develop persona-based messaging, landing pages, email nurture sequences, and conversion-focused assets.- Monitor and analyze campaign KPIs, attribution models, funnel metrics, and ROI to optimize performance.- Prepare weekly reports on campaign performance, pipeline impact, and actionable insights.- Work cross-functionally with Product Marketing, Content, Sales, and Design teams to ensure consistent messaging and 5-8 years of experience in B2B or SaaS marketing, demand generation, growth marketing, or performance marketing.- Hands-on experience with marketing automation platforms (e.g., HubSpot, Marketo, Pardot) and CRM systems (e.g., Salesforce, Zoho).- Strong expertise in running multi-channel campaigns including email, paid ads, events, and content-driven initiatives.- Data-driven mindset with experience managing KPIs, campaign analytics, attribution models, and funnel metrics.- Excellent communication, collaboration, and project management skills.- Ability to thrive in a fast-paced, high-growth environment with multiple priorities.Nice to Have:- Experience in Financial Services, Insurance, Telecom, Utilities, or Government industries.- Knowledge of Customer Communication Management (CCM), digital transformation tools, or workflow automation platforms.- Exposure to European markets and familiarity with GDPR and region-specific marketing practices. (ref:iimjobs.com)

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