Senior Performance Marketing Manager

Job Title: Senior Performance Marketing Manager (Google + Meta)Location:Remote / Gurgaon (as per your company policy) Type:Full-time Experience Required:3–6+ years in a digital marketing agency managing D2C/Shopify brandsRole OverviewWe are looking for aSenior Performance Marketing Managerwho can own the complete growth engine for multiple D2C brands. This is NOT an execution-only role. This is astrategic leadership positionwhere you will:Lead Google + Meta ad strategy Manage a performance team Standardize workflows with ready-to-use SOPs Build and scale growth systems Communicate directly with clients Deliver MoM and QoQ results Ensure zero slip-ups in performance, hygiene, and decision makingIf you can think like a strategist and act like a performance leader, this role is for you.Key Responsibilities1. Strategy & Growth OwnershipDevelop end-to-end paid media strategies for D2C and Shopify brands. Own MoM and QoQ revenue, ROAS, CPA, and CAC growth across accounts. Continuously test, optimize, and scale winning campaigns. Evaluate funnels (TOF/MOF/BOF) and fix bottlenecks across creatives, audience, and landing pages. Plan quarterly roadmaps for each brand (testing, scaling, budgets, launches).2. Paid Media Expertise (Google + Meta)Advanced knowledge of Facebook Ads Manager + Google Ads ecosystem. Strong understanding of CAPI, offline conversions, enhanced conversions, GTM, Analytics. Ability to read and interpret data fast (trends, patterns, anomalies). Execute, optimize, and scale Search, Display, Video, PMAX & Meta funnels. Strong command over attribution, incrementality, and true ROAS calculations.3. Client Communication & OwnershipAct as the primary performance partner for 6–10 active clients. Present weekly performance reports, insights, upcoming actions, and strategic roadmaps. Set the right expectations and proactively communicate wins/risks. Conduct monthly review calls and quarterly growth planning.4. Team Leadership & CollaborationManage and mentor a team of analysts / media buyers. Conduct daily/weekly performance reviews with the team. Ensure each team member follows SOPs, checklists, and guardrails. Delegate tasks clearly and ensure timely execution. Train juniors on scaling logic, funnel thinking, and decision-making frameworks.5. SOP & Process OwnershipYou will bring or create “plug and play” systems such as:Campaign setup SOPs Daily/weekly performance review checklists Creative testing frameworks Scaling guardrails Reporting templates Budget allocation frameworks Landing page QA guidelines Pixel/tracking SOPsThis role requires a person who already has a structured way of working.6. Creative & Funnel ThinkingWork closely with the creative team to develop high-impact ads. Brief UGC/static/video creatives based on data-backed insights. Understand D2C funnel psychology: hooks, angles, objections, social proof. Align landing pages, messaging, and offer strategies with performance goals.Required Skills & ExperienceMust-Have3–6+ years in performance marketing in a fast-paced agency environment Proven experience scaling 10+ D2C brands on Shopify Deep expertise in both Google Ads + Meta Ads Strong analytical ability + dashboarding skills Comfortable handling monthly budgets of ₹10L to ₹1.5Cr per brand Strong communication skills (client-facing role) Experience handling a small performance team (2–6 team members) Good command over GA4, GTM, server-side tracking (preferred) Ability to create, enforce and improve SOPs Data-driven + emotionally stable under pressureGood-to-HavePrevious experience running google/meta/tiktok internationally Experience with Klaviyo/Email automation (optional) Experience with Google analytics Creating a omni-channel marketing setup.KPIs You Will Be Accountable ForGrowth in Revenue, ROAS, CAC Stability and scale of campaigns Successful execution of account strategy Client satisfaction & retention Reduction in mistakes & SOP violations Team performance quality Timely reporting and communication Creative testing velocity + learnings