IoTechWorld Avigation

- We are looking for a Senior Marketing Lead and the ideal candidate will be responsible for developing, managing, executing and analyzing Company's marketing campaigns.

- You will also collaborate with other internal teams and marketing executives to develop a marketing strategy and plan.

- You will then communicate these plans effectively to all relevant internal teams.

- This position is great for someone who is both analytical and creative.

Responsibilities:

- Responsible for overall marketing strategy of the company,

- Leading and driving the marketing team to achieve the corporate goals,.

- Strong understanding of digital marketing channels and tools,.

- Should have good experience in rural marketing strategy like ATL and BTL,.

- Social Media Management: Handle Daily operations, Content Strategy, engagement & Performance tracking across platforms, Monitoring trends, industry developments, and competitor activities to recommend improvements.

- Website & Content Strategy: Develop content briefs, analyze traffic, and optimize user experience.

- Develop marketing strategies across various channels (SEO, PPC, social media, email marketing, etc.

- Presenting campaign proposals, strategies, and performance reports to Management.

- Digital Campaign & CRM handle: Plan and execute campaigns, email marketing, and CRM database management.

- SEO & Paid ads: Identify keywords, optimize search ads, Meta and monitor ROI.

- Effectively manage social media account, brand creation, must be excellent in content creation.