Advertising Specialist
3 weeks ago
Job Description – Ads Specialist
· Our Digital Advertising team is looking for an Ad Specialist, with a focus on both SEM and social media, to add to the growing team
· This person is responsible for working closely with the clients of our Partners and the creation, monitoring, and optimization of Advertising Campaigns on platforms including Facebook, Instagram, Google, Bing, etc
· The role involves customer service skills, and strategic thinking, mixed with creativity and technical knowledge, to ultimately craft campaigns that drive results.
Responsibilities
· Create, manage, and optimize campaigns
· Write ad copies for assigned campaigns following best practices
· Keyword and competitor research
· Discuss creative direction for the ads and provide guidance following best practices
· Create and manage campaign tests
· Place tracking codes and generate goals within Facebook Business Manager and Google Analytics
· Create reports for campaigns, optimize and provide insights on a monthly basis
· Answer questions from the partner and their clients about Search & Facebook Advertising
Skills and Qualifications
· 2+ years creating and monitoring Paid Social Media Management campaigns on Facebook/Instagram and SEM campaigns on Google and/or Bing
· 2+ years of customer service experience via Email and over the phone
· Commerce or Marketing degree or certification preferable
· Experience creating and presenting strategies designed to reach a client's KPIs
· Can think strategically about campaigns to envision a system that will work cohesively to create real results for clients
· Familiarity with Google Analytics, GTM, and Facebook Pixel to effectively track and monitor campaign performance.
· Experience with Paid advertisements on other social media platforms (such as Twitter, Pinterest, Spotify etc) is considered an asset
Interested Candidates share your resume to hr@atmgroups.org
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