Advertising Specialist

3 weeks ago


Chennai, India Aetram Group of Companies Full time

Job Description – Ads Specialist

· Our Digital Advertising team is looking for an Ad Specialist, with a focus on both SEM and social media, to add to the growing team

· This person is responsible for working closely with the clients of our Partners and the creation, monitoring, and optimization of Advertising Campaigns on platforms including Facebook, Instagram, Google, Bing, etc

· The role involves customer service skills, and strategic thinking, mixed with creativity and technical knowledge, to ultimately craft campaigns that drive results.

Responsibilities

· Create, manage, and optimize campaigns

· Write ad copies for assigned campaigns following best practices

· Keyword and competitor research

· Discuss creative direction for the ads and provide guidance following best practices

· Create and manage campaign tests

· Place tracking codes and generate goals within Facebook Business Manager and Google Analytics

· Create reports for campaigns, optimize and provide insights on a monthly basis

· Answer questions from the partner and their clients about Search & Facebook Advertising

Skills and Qualifications

· 2+ years creating and monitoring Paid Social Media Management campaigns on Facebook/Instagram and SEM campaigns on Google and/or Bing

· 2+ years of customer service experience via Email and over the phone

· Commerce or Marketing degree or certification preferable

· Experience creating and presenting strategies designed to reach a client's KPIs

· Can think strategically about campaigns to envision a system that will work cohesively to create real results for clients

· Familiarity with Google Analytics, GTM, and Facebook Pixel to effectively track and monitor campaign performance.

· Experience with Paid advertisements on other social media platforms (such as Twitter, Pinterest, Spotify etc) is considered an asset

Interested Candidates share your resume to hr@atmgroups.org



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