Marketing Data Analyst

JOB ALERT The Wellness Co. is Hiring a Marketing Data Analyst in GurugramAre you an analytical powerhouse ready to drive strategic marketing decisions in the high-growth wellness space? Join us at The Wellness Co.Job Title: Marketing Data Analyst – The Wellness Co. (A Rollins International Brand)Location: GurugramExperience: 3–6 years in Marketing Analytics, Data Science, or Business Intelligence Department: Strategy & Analytics Division – The Wellness Co.About The Wellness Co.The Wellness Co., a venture of Rollins International Pvt. Ltd., is one of India’s fastest-growing integrative wellness brands, delivering cutting-edge therapies and luxury wellness experiences such as Cryotherapy, Hyperbaric Oxygen Therapy, Red Light Therapy, EMS Training, Personalized Healthcare Protocols,and much more. With centres across Delhi NCR, Mumbai, Bangalore, Hyderabad, Chennai, Ahmedabad, Ludhiana, etc. and expanding rapidly pan-IndiaRole OverviewWe’re looking for a driven and detail-oriented Marketing Data Analyst to measure, interpret, and optimise the performance of all marketing initiatives—from digital campaigns (SEM, SEO, Social) to e-commerce activities and customer lifecycle management. This role will own the end-to-end data lifecycle—from collection and analysis to actionable insights and strategic recommendations.Key Responsibilities- Campaign management and optimization: Develop, implement, and optimize digital marketing campaigns across various channels to achieve performance goals. - Data analysis and insights: Collect, analyze, and interpret data to measure campaign effectiveness, identify market opportunities, and understand customer behavior. - Reporting and visualisation: Create and maintain comprehensive reports and dashboards to track key performance metrics and present data-driven recommendations to sales & Marketing team. - Strategic recommendation: Translate complex data insights into actionable recommendations for improving campaigns, adjusting budgets, and informing overall business and service strategies. - Collaboration: Work with cross-functional teams, such as marketing and sales, to align marketing strategies with broader business objectives and sales, customer analysis like EC churn rate, retention, etc - Stay up-to-date: Keep abreast of the latest industry trends, best practices, and new technologies in performance marketing and data analytics.Qualifications and Skills- Analytical skills: Strong ability to analyze marketing and business performance data, with excellent attention to detail. - Business acumen: Strong business sense and the ability to translate data insights into strategic, actionable recommendations. - Communication skills: Excellent communication and presentation skills to explain findings and recommendations to both technical and non-technical audiences. - Problem-solving: Ability to solve complex challenges related to marketing performance, user experience, and scaleWhat We’re Looking For- 3–6 years of experience in a dedicated Marketing Analytics or Business Intelligence role, preferably in the FMCG or E-commerce sector. - Strong proficiency in SQL, advanced Excel, and experience with data visualization tools (e.g., Tableau, Power BI). - Deep understanding of digital marketing metrics, attribution models, and e-commerce data structures. - Analytical mindset with the ability to translate complex data sets into simple, business-focused strategy. - Ownership, a 'get-it-done' attitude, and the ability to operate effectively in a fast-paced environment.Why Join The Wellness Co.?- Work with one of India’s most exciting and rapidly growing health-forward brand. - Be the strategic data backbone, directly influencing multi-million dollar marketing decisions. - Fast-growing environment with strong learning and career acceleration. - Opportunity to shape our entire data infrastructure and analytical maturity nationally.How to ApplySend your resume to hello@thewellnessco.in, snair@rollins.co.in and padmashree@rollins.co.in with the subject: Application – Marketing Data Analyst, The Wellness Co.#MarketingDataAnalyst #DataAnalytics #Hiring #JobOpportunity #GurugramJobs #FMCG #ECommerce #TheWellnessCo #RollinsInternational