DENTSU - Manager - Paid Media

23 hours ago


Gurugram, India DENTSU Full time

Planning & Leadership:- Develop account strategies in partnership with clients and the PPC Director.- Translate client objectives into performance-driven paid media strategies and plans.- Ensure campaigns are designed to meet and exceed KPIs and business goals.Campaign Management & Execution:- Own and manage end-to-end client strategy, including planning, execution, optimization, and reporting.- Drive key campaign efficiencies through data-led insights, budget allocation, and bidding strategies.- Ensure all deliverables are executed on time, within budget, and aligned with best practices.- Monitor campaign performance daily and implement optimization recommendations.Client Relationship Management:- Serve as the primary day-to-day point of contact and subject-matter expert for clients.- Provide clear communication, performance insights, and strategic recommendations.- Build strong, trusted relationships with clients and internal stakeholders.Cross-Functional Collaboration:- Partner closely with Account Directors to align on client goals, account plans, and growth opportunities.- Collaborate with Client Services, Creative, Analytics, and other digital channel teams to ensure integrated campaign success.- Share cross-channel insights and identify opportunities to enhance multi-channel performance.Operational Excellence:- Oversee account operations, ensuring accuracy in campaign setup, pacing, tracking, and reporting.- Maintain strong quality-control processes and ensure adherence to platform best practices.- Contribute to process improvements, knowledge sharing, and team Skills & Qualifications:- Strong experience in Paid Media management (PPC, Display, Social, Programmatic).- Expertise in major platforms such as Google Ads, Microsoft Ads, Meta Ads, LinkedIn Ads, etc.- Proven ability to develop and execute ROI-driven digital marketing strategies.- Strong analytical skills with the ability to interpret data and translate insights into actions.- Excellent communication skills and experience managing client relationships.- Strong project management skills with the ability to handle multiple accounts Qualifications- Experience managing large-scale performance marketing budgets.- Knowledge of analytics and tracking tools (GA4, Tag Manager, Data Studio, etc.).- Familiarity with bid management or automation tools.- Experience mentoring junior team members.- Certifications in Google Ads, Meta Blueprint, or similar platforms. (ref:iimjobs.com)



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