Appsierra Group

Responsibilities:

Content Creation & Strategy:

- Create engaging and informative content (e. g. , blog posts, articles, social media content, website copy) across various digital platforms.

- Research industry trends, competitor analysis, and target audience needs to inform content strategy.

- Adapt writing style to effectively communicate with different audience segments.

- Collaborate with the marketing team to develop and implement a comprehensive content calendar.

Content Quality & Management:

- Proofread and edit content to ensure accuracy, clarity, conciseness, and consistency with brand voice and style.

- Utilize SEO best practices to optimize content for search engines.

- Manage content creation workflow, meeting deadlines and maintaining a high standard of quality.

Content Distribution & Promotion:

- Assist with social media content creation and management, scheduling posts, and engaging with audiences.

- Track content performance and recommend strategies for improvement.

- Stay updated on content marketing trends and best Bachelor/ Masters degree in Marketing, Communications, Journalism, English, or a related field (or recent graduate).

- Strong writing and editing skills with a keen eye for detail.

- Proven ability to create engaging and informative content in different formats.

- Excellent communication and collaboration skills.

- Ability to work independently, manage projects, and meet deadlines effectively.

- Familiarity with SEO principles and digital marketing trends (a plus).

- Proficient in using content creation tools (e. g. , Grammarly, Canva) and content management systems (CMS) (a plus).