Appsierra Group

2 weeks ago

Noida, Uttar Pradesh, India AppSierra Solutions Pvt Ltd Full time

Responsibilities:

Content Creation & Strategy:

Create engaging and valuable content such as blog posts, articles, social media content, and website copy across different digital platforms.
Research industry trends, analyze competitors, and understand the needs of the target audience to shape the content strategy.
Adjust writing style to effectively connect with diverse audience segments.
Work closely with the marketing team to formulate and execute a comprehensive content calendar.

Content Quality & Management:

Review and enhance content for accuracy, clarity, conciseness, and alignment with the brand's voice and style.
Apply SEO best practices to optimize content for search engine visibility.
Oversee the content creation process, adhere to deadlines, and uphold high-quality standards.

Content Distribution & Promotion:

Support in creating and managing social media content, scheduling posts, and interacting with the audience.
Monitor content performance metrics and suggest enhancement strategies.
Stay informed about the latest trends in content marketing and implementing Bachelor/ Masters degree in Marketing, Communications, Journalism, English, or a similar field (or recent graduate).
Proficient in writing and editing with great attention to detail.
Demonstrated capability to produce engaging and informative content in various forms.
Excellent communication and teamwork abilities.
Independent worker with strong project management skills and the ability to meet deadlines.
Knowledge of SEO principles and digital marketing trends (desirable).
Skilled in using content creation tools like Grammarly and Canva, as well as content management systems (CMS) (desirable).