Product Marketing

4 weeks ago

Kanpur, India Spyne Full time

Who are WE ?

At Spyne, our mission is to revolutionize automotive retailing. Every year, 52 million cars are sold in the US, for a combined worth of $1700 billion, and, valuing the used-car market at $1000 billion. Our new-age, Generative AI-powered solutions are designed to transform the car visuals into premium studio visuals. Dealerships & marketplaces across the US & Europe, are able to better engage their online visitors, driving greater customer showroom visits, and eventually sales.


The Spyne team, located in Gurugram, India, aims to be the leading software provider in the used-car market, addressing all aspects of the dealer journey, from acquiring and appraising cars to listing, marketing, selling, and managing customer relationships. Supported by top investors like Accel Partners and Storm Ventures, as well as experienced founders, we believe in revolutionizing Digital Production for greater efficiency and intelligence. We are among the very few companies in Gen AI space in India, which has truly commercialized the AI, generating hard cash and revenues. We have been consistently featured among the top Gen AI startups coming out of India, and building for the globe.


Read more about us here:

Product - t.ly/t0Ko5

Recent growth - t.ly/bOv3D


What are we looking for?

Spyne is on a supersonic growth path and we are currently looking for someone who is a product marketing & growth specialist. This role requires close work with the central team on strategic products esp in their 0-1 journey of product development and go to market. The ideal candidate should have abilities in product management, marketing, growth, business acumen, strategy formulation, data analysis, etc. We're looking for someone who lives and breathes growth, with a knack for uncovering opportunities and driving measurable results.


Note: This is an in-office 6 months growth internship role in our Gurgaon office, which will culminate to PPO with the company for high performers


What you'll do?

  • Work on the product marketing and growth strategies, mostly 0-1 journey of launching new product initiatives in automotive software industry.
  • Measure the post launch metrics and iterate fast to establish Product Market fit, ensure generating first $1M revenue (0-1 journey) on the product.
  • Work on the Product Marketing function along with the central team and ensure that the product reach is wider among the customer base.
  • Work on the SEO strategy for the suite of new products
  • Conduct market research and competitor analysis to identify new growth opportunities.
  • Conduct keyword research and analysis to identify high-value opportunities for content optimization and expansion.
  • Optimize website content, including landing pages, blog posts, and product pages, to improve search engine visibility and user experience.
  • Monitor redirects, click rate, bounce rate, and other metrics for our website
  • Collaborate with content creators, developers, and designers to ensure SEO best practices are integrated into website development and content creation processes.
  • Identify opportunities for link building and outreach to improve domain authority and increase backlink profile.
  • Prepare and present reports in a scheduled manner


What you must have?

  • BTech or MBA from Ivy league institutions, preferably top IITs, IIMs, BITS
  • Strong analytical skills and experience using SEO tools such as Google Analytics, Google Search Console, SEMrush, Moz, or similar platforms.
  • Strong sense of ownership and pride in your performance and its impact on company’s success
  • Critical thinking and problem-solving skills.
  • Detail-oriented with the ability to manage multiple projects and priorities in a fast-paced environment.
  • Great interpersonal and communication skills.
  • Preference will be given to candidates with an engineering background and B2B SaaS experience.


Why join Spyne?

  • We are a buzzing start-up trusted by the world’s leading investors
  • Highly meritocratic culture with a lot of autonomy and accountability
  • Best-in-class employee benefits, we provide the machine of your choice, and tools of your choice so that you can do your best work
  • We are obsessed with delivering the best experience to our customers and also obsess about delivering the best experience to all Spynians



We are in the growth stage. It's the best time to enter and grow 10X+ times with the company.

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