Data Science Analyst

2 weeks ago


Bengaluru, India D Square Consulting Services Pvt. Ltd. Full time

Data Science Analyst - Media AnalyticsLocation : Bangalore (Onsite)Notice Period : Candidates who can join within 30 days may only applyJob Summary :We are looking for a Senior Data Science Analyst with strong expertise in Media Analytics and a proven track record in driving marketing measurement and optimization. The role will be responsible for delivering actionable insights, evaluating marketing effectiveness, and driving data-backed recommendations to optimize media investments.Required Skills & Experience :- 7 to 8 years of experience in Data Science/Analytics with a strong focus on media measurement, marketing effectiveness, and performance optimization.- Hands-on expertise in advanced statistical modeling, attribution, and experimental design.- Proficiency in tools such as Python, R, SQL, and visualisation platforms (Tableau/Power BI).- Experience in Media Mix Modeling (MMM) is a plus.Key Responsibilities :- Lead the design, development, and implementation of media analytics solutions to evaluate channel and campaign effectiveness.- Analyze large-scale marketing, consumer, and business performance datasets to generate actionable insights.- Partner with business, marketing, and analytics teams to define measurement frameworks and KPIs.- Translate advanced statistical analyses into clear, business-focused insights and recommendations.- Stay updated with the latest trends in media analytics, measurement methodologies, and tools.- Mentor and guide junior analysts in media analytics and advanced measurement techniques. (ref:hirist.tech)


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